Local On And Offline News Portal Relocatable For Sale

Business description

Local On & Offline News Portal High levels of engagement & penetration for city-focussed News & Opinion

This unique and independent business trades as both a monthly colour magazine , a popular website and a dynamic social media portfolio. The business concentrates on local city news, features and opinions and attracts substantial advertising income. The content of all aspects of the media portfolio is reader-driven, resulting in a loyal and engaged user base.

The magazine and website has a unique and healthy local brand encouraging both reader and advertiser interaction, with content suggested and often provided by the readers themselves. The website attracts thousands of visitors every month who can voice their opinion on local news topics or readers can also follow the publication on Twitter.

Circa 60% of the magazines are hand delivered to reader's homes, and are also distributed to restaurants, theatres, cafes, bars, cinemas and visitor centres ensuring maximum readership coverage.

The magazine enjoys unparalleled retention amongst its readers due to its engaging content, and has built up a core of regular advertisers. These advertisers enjoy great results through inclusion in the magazine and can rest assured that it represents a unique and cost effective way to reach customers.

The sale also includes the publication's custom built website, reader and client database (over 5,000 unique and active email addresses in the area) and social media accounts. The magazine's website currently accounts for 15% of the company's income. There is a significant possibility for expansion of the company's online offering.

The brand has grown from first concept and the new owners will obtain unconditional on and offline rights to it. The publication IS NOT part of a franchise and there are no management / franchise fees to pay.

Within recent months, the business has been approached by several people looking to franchise the unique brand in their area. The ease with which the magazine, website and social media accounts can gain traction shows that this could be an attractive option for strong future growth.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The turnover of the business is £3000 plus a month and is growing rapidly since its inception in November 2010.

Property information

Location:

Currently, the business is ran from an office in Cardiff, though this is not included in the sale. The business is fully relocatable and would suit a similar company looking to add to their portfolio or a business person looking to work from home.

Other information

Expansion potential:

The publication has doubled in size in the last 6 months and there is scope to expand by the same amount again in the immediate locale and also into further geographical locations.

Competition / Market:

The business' magazine is a highly efficient medium for reaching the consumers who are most likely to reward clients’ advertising. The publication enjoys a valuable amount of lucrative, long-term advertising revenue. The combination of an 'old-school' printed magazine and the publication's web and social media presence make for a unique and profitable business model.

Support & training:

The vendor is happy to provide a handover and training period subject to negotiation.

Reasons for selling:

The current owner has other business interests and needs to relocate to service these.

Trading hours:

The business hours are as required and are dictated by the publication date. The owner works 20 hours on a cyclical basis in the week prior to publication, and 9am to 12 noon Monday to Wednesday the other weeks of the month.