Single make/model used car specialist For Sale

Business description

This business was founded in 2000 by the Vendor after gaining considerable experience in the automotive sales industry and has grown since to become a significant enterprise with a reputation for the quality of its products, flexibility of service and reliability.
The business operates from a prime location in Berkshire with superb facilities and has established itself as one of the region’s leading used car dealerships and highly regarded as a supplier of choice for one of the most versatile vehicles available for growing families and for those requiring multiple use.
Many current customers have been loyal to the business since the beginning of trading and this has been due in no small part to the business’s competitive prices, quality products, service and attention to detail.
The business has always believed in the pursuit of excellence, constantly reviewing and updating its service commitment and business facilities, for example its considerable marketing effort illustrated clearly by the comprehensive and easy to navigate website, ensuring that valued customers receive the very best service and ease of use when selecting a car.
The business has shown itself to be resilient in the face of competitive and economic forces and has maintained strong and incremental growth over its 6 years of trading.
A key component has been customer service which is focused to a great extent on after sales, the place where the reputation of the business can be made or lost. Understanding this has meant that the business has prioritised this area such that it represents as much a high quality service for its range of products as it was when at the point of purchase.
The welcoming, comfortable and extensive showroom currently displays from a large yard area of approximately half an acre providing the customer with the fullest possible context for choice options that include a significant and varied product range within the context of the single model proposition that caters for the value conscious consumer.

The model
This class leading model is favoured by those customers seeking a vehicle that’s roomy and sensible, with a reputation for the highest levels of safety, economy, performance and panache as well as practicality and great value for money.

For most enthusiasts it's not just a car, the model is almost a way of life, a base of operations, a design statement, a reliable friend; it has spawned a number of imitators, but none has topped the original design.

The considerable range available within the model line offers 10 modern and efficient engines with 7 inspiring trim levels providing over 50 variations, this means that enormous scope is provided for customers and also for future growth of the business.
Customer Service
The business considers that happy customers come back and on that simple basis has maintained levels of product and service quality intended to best guarantee that happiness. The results of this commitment are evident in the degree of return custom and the choice of this business by customers in preference to competitors.
Key strengths
The business is an organisation where the vendor has, over time developed and nurtured a reputation and brand backed by a famous and highly regarded vehicle model responsible for the success of the business therefore guaranteeing effective and seamless business operations, reducing the need for constant input from the vendor. This has resulted in customer relations founded on a reputation developed out of trading satisfaction and not contingent upon any personal relationships with the vendor.
The quality of the location is a significant asset, since its prominence guarantees access, visibility and footfall, the quality of the showroom plays no less a part in meeting customer expectation as created by the number and variety of cars on display.
So too does the partnership workshop facilities add critical value, since it is equipped with up to date electronic diagnostic applications, which combined with the business’s excellent in house expertise enables the business to offer the ability to service and maintain all customers valuable purchases.
The business is well established with a strong and growing customer base, retaining a high level of return custom; a great many of whom having done so on a regular basis and for many years. An outstanding reputation has been earned for honesty, service, reliability, casual and open customer experience, excellent quality cars and highly knowledgeable and experienced staff.

Property information

Location:

The business is located in an easily accessible area in Berkshire and operates from 1 location with a circa half acre area including open display, storage, and administration.

Other information

Expansion potential:

The current market for this business’s range of good value and sensibly priced cars is stable and is well positioned to take maximum advantage of any expected growth in any sector of used car sales, such as high value executive vehicles, as it occurs.
Key opportunities
This is an outstanding opportunity to build on the existing business levels and customer base of this company, backed by a strong regional reputation. With a strong demand for this business’s cars, combined with a capacity to increase the range on offer and turnover, a new owner contributing fresh ideas will have every advantage of building on an excellent platform.
This business maintains an extensive base of satisfied customers, who appreciate the company’s products and service. There are many excellent avenues for growth, especially with continued investment in advertising and marketing.

Competition / Market:

The business has used advertising in the past and there are excellent opportunities to increase this and to invest in its internet presence to market the business more aggressively and to significantly increase turnover. A high proportion of the business's revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation.

Support & training:

The current owner will provide all necessary training and all relevant contacts to allow continuity of trading

Reasons for selling:

The business is for sale as a result of the vendor’s wish to retire and follow other areas of interest.