The result of eighteen months development is an unrivalled product in the marine electronics marketplace, providing unique functionality of interest to all offshore marine leisure and professional users. Launched in late 2008, it has sold respectably despite the annihilation of the marine chandlery market in this period. User feedback is very positive and the product has been refined in its first year of operation, and is now very well positioned for an upturn in high-end consumer confidence.
Product is approved for use in major markets with the exception of North America, where approvals are expected to be forthcoming once a buyer funds the applications and is ready to support a launch there. Sales in the rest of the world are broadly distributed.
Sales currently almost 100% via manufacturer's website, supported by magazine advertising and retail shows. Gross profit per item typically in excess of 100% through direct sales. Product supply secure. Patent protection in process internationally.
Private individual, having funded the development personally, but having other commitments, now wishes to hand on to a purchaser better placed to develop the market.
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