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Ferns 'N' Petals - A Flower Affair - Flower Retailer Business Franchise

Finance Requirements

Initial Franchise Fee
Rs. 200,000/- one-time non-refundable fee

Areas Available:

Territories available across India
Ferns N Petals has a strong network of 25 outlets out of which 4 are company owned while 19 are franchised (spread over Delhi, Noida, Gurgaon, Meerut, Jaipur, Nagpur, Pune, and Chennai) and has gradually become a brand name to reckon with in the flower retailing business. When FNP started, flowers were sold on pavements and FNP filled the vacuum of providing discerning consumers the comfort of buying flowers in appealing stores, thus converting flower retailing into a part of the social expression industry.

FNPs product range includes fresh, artificial and dry flowers and a large variety of gift accessories such as candles, candle stands, glass vases, potpourris and incense sticks, gift items in glass, wood, iron & clay. Such items gel with the product range and provide a platform for a variety of revenue streams. FNP also operates in the Delhi flower mandi and is one of the major players there. FNP also directly buys flowers from growers within the country and imports exotic flowers from abroad. The flowers from abroad are flown in on a daily basis. In the last nine years, FNP has moved from one success to another, and today has become the most formidable player in the flower retailing business in the country.

OUR CORE DIVISIONS

FNP Retail & Franchising - We have 30 Retail Outlets in India out of which 18 branded shops are in Delhi and 12 outlets outside Delhi, one each in Mumbai, Chennai, Pune, Nagpur, Jaipur, Ludhiana, Meerut, Surat, Noida (UP), 3 in Gurgaon (Haryana). 6 more outlets have been finalized and will be up and running in the next 2 months time thus taking the total number of outlets to 36.

FNP e-commerce More than 50 products and presence in all the major web properties in the country and same day delivery in 62 cities in the country.

FNP Weddings - The most sought after brand for Weddings in India doing top of the line weddings.

FNP Events - We offer here mostly the Wedding based Events for end to end solutions, from Invitation cards to Honeymoon.

FNP Wholesale - We are one of the key players in the wholesale business of fresh flower Industry.

FNP Rentals - We offer exclusive party accessories viz, mobile toilets, silent gensets, wooden carved furniture, lights, etc.

Franchise Opportunity

Each FNP store offers a vast assortment of fresh, artificial and dry flowers and a large variety of gift accessories, superior customer service, value pricing and an exciting environment designed to encourage buying.

Store fit Out
Rs.400 to Rs.500 per sq. ft., may increase or decrease as per store size, usable area, etc.

The first fill of stocks would include fresh flowers, artificial flowers, craft and gift item accessories, brand promotion material etc. The same would be valued approximately between Rs.50, 000-Rs.75, 000 depending on the size of the store.

Staff
Trained staff given by FNP on day-to-day basis, salary to be borne by the franchisee

Operational Expenses
Rs.50,000 to 60,0000

From the company
Trained manpower, free signboard, regular visit in the initial period by executives to give support in marketing,interior designing,one week job training,trained manpower on per day basis,gift items/accessories(actual cost)

Projected ROI
30% to 35%

Training
One week training given free of cost to all franchisees prior to opening up of the outlet, which mainly covers the following: -

  • Flower management
  • Pricing and costing of products
  • Cost control
  • Customer dealing
  • Corporate marketing
  • Economics of running a flower shop
Catalogue
FNP shall also provide its franchisees with a beautiful 8-page catalogue describing the quality and quantity of various flower arrangements and also quarterly editorials to keep them informed about the latest offerings of FNP.

Others
Provide loyalty programs for their customers namely Orchid and Carnation cards to ensure repeat customers, given free of cost be the franchisor to all franchisees

Required Capital
Rs. 400,000 - 500,000 depending on store size and location
 
Size of Property
200 to 300 sq. ft. of usable area
 
Floor Preference
Ground floor of good quality building, minimum frontage 10 to 15 ft.
 
Neighbourhood
Prime retail location of a city/town/colony, should have good visibility
 
Infrastructure
Cost of interiors Rs. 400-500 per sq. ft., music system and AC, initial marketing and operating support.
 
Territories Open 
 All India.
 
Franchisee Fee 
 Rs. 200,000/- one-time non-refundable fee. 
 
Location of interest 
All major cities across India
 
Ferns N Petals (FNP) the name says it all. It is all about love and expression through flowers. FNP is the only chain of its kind in the flower retailing business in the country and has created a niche for itself in quality flower retailing and floral arrangements.

 

  

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