Publisher Of Popular Subscription Competition And Puzzle Magazines For Sale

Business description

Publisher of Popular Subscription Competition & Puzzle Magazines In excess of 40,000 Loyal Subscribers across 8 titles

This magazine business was founded in 1986, and has since grown to become a significant portfolio of successful national titles with an enviable reputation for the quality of its editorial content in the world of competition and puzzle publishing, prize fulfillment and breadth of prizes.

Operating from serviced offices, the business publishes and distributes its portfolio of 8 niche market subscription, consumer magazine titles, to in excess of 40,000 subscribers. The highly successful editorial team creates the content to include an exceptional array of fun puzzles plus competitions to win exclusive prizes.

Distribution is exclusively through subscription to a loyal database of customers who subscribe for the enjoyment of solving puzzles and the excitement and expectation of possibly winning one of the competitions. A high percentage of subscriptions are paid automatically to the business each year.

The business has a live and lapsed database in excess of 500,000 names, which is cleaned and updated on a regular basis. There is as also a separate significant database of opt-in competition entrants.

The business has shown itself to be resilient in the face of competitive and economic forces.
Essentially this business is built upon a very robust economic platform and is poised for growth.

Customer Service:

The business manages a considerable database of subscribers, a many have been subscribers from the earliest days of business trading. The vendor takes great care in understanding their wishes and caters the editorial to suit – subscribers are never let down.

A continuous emphasis is placed on prize-winning credibility, publishing ‘winners’ pictures, letters and lists; further emphasis is also placed upon the timely sending of prizes.
Advertisers and sponsors are similarly managed; thus the relationship between all key parts of the business is understood and key to the success of the business.

The business is registered with the Information Commissioners Office under the 1998 Data Protection Act and also the List Warranty register.

Key Strengths:

Key business attributes include:

• Entirely subscription based magazines
• Positive cashflow
• High level of automated subscription payments
• Between 1,000 and 4,000 competition entries per day
• Synergy for database rental
• Niche market
• Bespoke subscription software
• Brand awareness
• Excellent renewal rate and high lifetime loyalty
• 20,000 plus digital archive of unique copyright puzzles.

Over time the business owners have developed and nurtured the brand and reputation of the business, resulting in customer relations founded on a history of trading satisfaction and not contingent upon the presence of the vendor.

The business is well established and profitable and has a loyal and growing subscriber base, many of which are long term subscriptions held over many years.

The company has earned an outstanding reputation for its professionalism, editorial and honesty. This is a strong and developing brand with a clear means of identity and community for readers and advertisers.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover exceeding £900,000 per annum.

Property information

Property:

Leasehold

Business Operation

Expansion potential:

The current niche market the business operates in is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs.

Years established:

1987