Indoor Synthetic Ice Rink With Café & Games For Sale

Business description

A rare opportunity to aquire a business with no real competition! This leisure facility was set up by the vendor little over a year ago to provide a truly unique skating experience to its customers.

Situated in one of the busiest retail centres in Warrington the vendor has installed a large synthetic ice rink within its own premises that can cater for up to 60 skaters at any one time.

As well as providing this rather unique skating facility the site also has a café area, large seating and various games and amusements to ensure any family’s visit is an enjoyable one.

As the rink is synthetic ongoing running costs and maintenance costs are very low. The vendor has already invested heavily within the business but feels the business needs further investment in a soft play are to ensure ongoing and future penetration in the highly lucrative family leisure market is achieved.

Equipment:

As well as the rink itself the vendor has invested in a large stock of skates, seating , kitchen equipment and branding of the business. In addition to this the business has a state of art EPOS system. Current investment to date is circa £80,000.

Key Strengths:

One of the real strengths of this business is the fact that there are only a few ice rinks of any description in the region and none that are as accessible as this particular one. It enjoys good levels of passing trade and has multiple revenue streams , be it skaters revenues, café sales or amusement commissions. The business also has relatively low running costs in terms of maintenance and care.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business currently achieves turnover circa £120,000 per annum. The majority of the investment has been made in terms of infrastructure. With a little further investment in a soft play area and a more proactive sales and marketing campaign this business could significantly increase sales revenues and profitability.

Property information

Property:

Leasehold

Lease terms:

The premises are leasehold. Current lease is for 15 years with 5 year breaks. Rent is circa £18,000/qtr.

Location:

The premises are leasehold. Current lease is for 15 years with 5 year breaks. Rent is circa £18,000/qtr. This includes rates and insurance. The premises are circa 3500 square feet and comprise main synthetic rink area with surrounding seating and amusements, café/kitchen, office, staff rooms and customer toilets. The premises are located within a shopping centre. All services are connected.

Business Operation

Expansion potential:

The business is in its infancy and sales are expected to increase as the business becomes more established. Membership schemes will certainly help this as would investment in a soft play area(planning permission has been approved for this)as this would enable families with younger children to utilise the sites facilities more, not just for skating but for food and drinks whilst shopping. It would also mean the business could cater for a wider audience in relation to Childrens Parties , Promotions and even Corporate events.

Furthermore the business model could be rolled out as a franchise opportunity.

Competition / Market:

The business has utilised local press, radio and children/family magazines to market the business to date. It also enjoys excellent levels of exposure due to its prominent location in a very popular retail centre in the town. It also has an informative website.

Reasons for selling:

The vendors feel the business requires further investment to reach is true potential. At this time they do not have the funds to provide this.

Trading hours:

Monday – Saturday: 10.30-2200
Sunday: 10.30-1600

Employees:

The vendors work full time in the business. The business also employs a full time manager and five part time staff who are used as and when required.

Other information

Support & training:

The current owners would be happy to provide full training and support at handover.