Sporting Goods Fishing Tackle Manufacturer For Sale

Business description

The Company was established in 1966 and has grown to be one of the most reputable brands in the fishing tackle industry. Headquartered in the Midwest, the Company manufactures and distributes a wide variety of fishing baits and lures. Approximately 20% of its products are manufactured at its U.S facility and 80% comes from international contract manufacturers. While a small percentage of products are sold under the Company’s OEM customer logos, 80% are sold under its own logo. The Company’s main customers include mass merchants such as Bass Pro Shops and Walmart. It also sells to online suppliers, a customer sector that has increased notably with the rise of e-commerce. Marketing efforts focus on sponsorship of major bass fishing tournaments and TV/ESPN programs. The owner oversees day-to-day operations and a staff of 85.

Property information

Location:

Midwest

Premises details:

Facilities include a 32,000 square-foot facility which the Company owns and an additional 20,000 square-foot space that is leased.

Other information

Expansion potential:

Positioned for substantial growth from $6MM to $9MM+ (projected revenue growth from 2010 to 2012.) Growth strategies include add-on acquisitions of other fishing tackle manufacturing companies.

Competition / Market:

The fishing tackle industry is extremely competitive and the Company has established a solid position in the marketplace. With mass distribution in big box stores and online retailing, and with competitively priced products, the Company will continue to be a market leader.

Reasons for selling:

The seller has no interest in retiring. He will stay with Company to assist in a growth strategy. He would like to retain a minority equity position.