Profitable Retail And Internet Ice Skating Store For Sale

Business description

This ice skating specialty retailer carries a full line of skates and accessories in store and on an active website. First Quarter 2012 in store sales are up 18% over 2011. The store draws customers from all over Southern California and its website attracts a large number of international customers. The store carries a large selection of figure skates and accessories from all of the major brands that design and manufacture figure skating boots, figure skating blades and apparel. It is the only store in Southern California that specializes in figure skates and is well-known west of the Mississippi. The store is centrally located in Orange County and is an easy drive from LA, San Diego and Riverside. The store can be easily relocated because its loyal customer base will follow. This is not a location driven business, however, sales could increase if it is relocated close to a major ice skating facility. Internet sales currently represent 25% of gross sales. Its website ranks high in Google searches for figure skates, specific skate brands and geographic location. Internet sales can be increased with additional focus on marketing and expanding the product line beyond figure skating.
This business can be relocated. Current customer base is from OC and LA counties and 25% of the revenue is from the website. Current location is 1,400 sq ft and the month-to-month rent is $1,700.
Figure skaters are particular about fit, appearance and brand and expertise is important to them. New skaters are continually entering the market and dealing with knowledgeable people, in person and via the internet, is important to them. This business builds long term relationships and loyalty.
Internet sales can be expanded by improving and promoting the website. The website currently ranks high in Google searches without significant marketing attention. Increased focus can increase sales. The store is centrally located in Orange County and is an easy drive from LA, San Diego and Riverside. Relocating the store close to a major ice rink could improve sales.

Property information

Premises details:

This business can be relocated. Current customer base is from OC and LA counties and 25% of the revenue is from the website. Current location is 1,400 sq ft and the month-to-month rent is $1,700.

Other information

Expansion potential:

Internet sales can be expanded by improving and promoting the website. The website currently ranks high in Google searches without significant marketing attention. Increased focus can increase sales. The store is centrally located in Orange County and is an easy drive from LA, San Diego and Riverside. Relocating the store close to a major ice rink could improve sales.

Competition / Market:

Figure skaters are particular about fit, appearance and brand and expertise is important to them. New skaters are continually entering the market and dealing with knowledgeable people, in person and via the internet, is important to them. This business builds long term relationships and loyalty.

Support & training:

Seller will train for 2 weeks at 40 hours per week. Longer training period can be negotiated.

Reasons for selling:

New business venture

Owner financing:

Owner financing is available. Please contact the seller for more information.

Inventory / Stock value:

$88,000