This long-established internet based company specializes in generating highly targeted leads for a specific type of niche loan within the mortgage industry. The owner’s attractive business model requires hardly any fixed overhead expenses which makes this an ideal home based business. Founded in 2006, the owner is a loan originator and the financials represented reflect a business model that involves the owner closing on the leads herself as a licensed loan originator. However, the leads could easily be sold directly for approximately $60 - $65 per lead; this ensures the incoming buyer does NOT need to be a licensed loan originator to acquire this business. Selling the leads directly (instead of closing on the leads as a loan originator) would obviously have an impact on the 2011 financials represented, but the business would still bring in approximately $60,000 in annual net profit based on the total amount of leads received during 2011. Moving forward, there is still tremendous potential for growth by expanding on current marketing efforts, unexploited new lines of business, and more.
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