Houston Based Niche Magazine Publisher With Web Presence For Sale

Business description

This crowd-pleasing specialty niche magazine is the #1 publication brand of its kind in its market. It is focused on what everyone loves! Established in 2000, this 68-page glossy monthly publication is distributed to 1000 locations and a circulation of 35,000 in the Greater Houston Area. High-profile individuals, such as First Lady Barbara Bush, Kinky Friedman, Houston Astros Jeff Corwin, and Robert F. Kennedy Jr., to name a few, have graced its front cover. The website has been online for 7 years and contains a digital version of the magazine, articles, blogs, event photos, and video. The business has an established presence on Facebook and twitter. The company sponsors many industry-specific events throughout the year. Revenues are primarily generated from repeat magazine advertisers and event vendor sponsorships. This business is currently home-based with minimal overhead expense. Long-term contract professionals include a designer, illustrators, artists, distributors, and printer. The magazine has a recognized mascot, for which merchandising potential exists. Immediate growth can be realized through online ad sales, selling Facebook promotions, adding a monthly email subscription version of the magazine, adding additional services to existing clients, pursuing national and local sales accounts, hosting more events, selling branded merchandise, and expanding to other cities. A focus on selling by an experienced sales rep could significantly increase sales; no large effort has been made in this area. This business would be suitable for a strategic publisher looking to expand or for an individual who understands the industry.

Seller's Discretionary Earnings: $84,866 Actual

Property information

Location:

Home-based

Other information

Expansion potential:

1. Merchandising 2. Add online ad sales 3. Sell Facebook promotions 4. Add monthly email magazine subscription 5. add additional services to existing clients 6. Pursue national & local sales accounts 7. Host more events 8. Expand to other cities.

Support & training:

Owner will provide training for a smooth transition of the business.

Reasons for selling:

With young children, the owner can't dedicate enough time to grow business.

Trading hours:

N/A

Related documents:

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• Business Profile