Growing Subscription Model Insurance Lead Generation Site For Sale

Business description

This site was built in 1999 and is one of the first Insurance
directories of its kind. It generates revenue on a subscription
revenue model where Insurance agents pay an annual fee to be
listed on the site and promote their services. This is an
extremely stable model and business as agents renew their
subscriptions annually because of the volume of leads they
receive from the site. There are all sorts of insurance agents on
the site, from home insurance to car insurance to health
insurance. The site is growing year over year generating $62K
in profit in 2010 and $71K in profit in 2011 mainly from the
subscription income. The site has over 1450 pages (most are
PR2 or higher) and is ranked high for key industry search
terms. The site currently receives over 500 visitors a day
through primarily organic search and direct traffic. The daily
lead volume the site generates ranges from 30-100 leads a day!
There is a huge opportunity here for a new owner to come in
and grow this business right off the bat. Out of the 400,000
insurance agents in the US, only a few hundred are subscribing
to the website. The owner currently has a list of 75,000 agents
with full contact information and additional 25,000 with just email
addresses that he sends emails to on a regular basis. The
owner is looking to move on from this venture as he has been
operating this site for 13 years and it is time for a change.

Other information

Support & training:

Seller is willing to train buyer in all aspects of the business.

Reasons for selling:

Seller has been running the business for over a decade and it is time for a change.

Owner financing:

Owner financing is available. Please contact the seller for more information.