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This is a 2 store package!
"Founded in 1954, Burger King is the second largest QSR hamburger chain which developed strong brand recognition around its flagship Whopper sandwich, fire grilling method and made-to-order products. However, in the late nineties Burger King began to lose its edge because of deteriorating product quality, sub-par operations, lack of innovation and loss of direction in the wake of constant senior level management
turnover. A turn-around initiated 3.5 years ago has helped anchor the brand around its 'SuperFans' market niche by appealing to them with indulgent made-for-you products and off-beat marketing."
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