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In August 1990, Baja Fresh® Mexican Grill opened its first
restaurant featuring all-fresh, traditional fire-grilled Mexican
favorites. Like many who grew up on fast food, we realized
that it was time for something else, something different and
something FRESH. Success was instant as customers
realized they didn't have to settle for processed and pre-
heated food or lots of fillers instead of flavors.
Baja Fresh continues to be passionate about serving the
freshest food in bright, clean environments. We believe the
benefits of eating well, being active and making a contribution
to the communities we serve. We call this philosophy "Live
Fresh" and you'll find this attitude in everything we do. From
excluding the use of freezers, microwaves and can openers
in our restaurants - to seeking the freshest quality meats,
produce and ingredients to assure our customers an
outstanding meal on every visit. Eat fresh. Spend time with
friends and family. Be active. Strengthen your community. Eat
less. Love more. Stress less. No Microwaves, No Can
Openers, No Freezers, No Lard, No M.S.G.® No
Compromises
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