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Concept: Customised furniture and interior décor franchise. Interior décor has become a passion for an increasingly affluent population. But tastes have changed, and Placard et Rangement has done away with old-fashioned dressers and cabinets, instead offering a modern range of bookcases, desks, coffee tables and other furniture. Maximising storage space has become a preoccupation for French people when they move house and Placard etRangement, which has been growing for four years, satisfies this growing demand successfully. Each customer gets a tailor-made service, and franchisees do a range of jobs – from superficial work in one room, to a top-to-bottom refurbishment of whole properties. It’s a strategy that works very well and customers spend an average of €2,000 (£1,400). Such is the quality of materials used, Placards et Rangement can offer its clients ‘storage art’. Its stores tend to be situated in out-of-town stores.
Return on investment: The global
investment, not including the ‘pas de porte’ – an
additional payment for rent or an indemnity at the expiration of
the lease – is between €110,000 (£77,000) and
€130,000 (£92,000). Depending on the territory size, the
fee can vary between €60,000 (£42,000) and €90,000
(£63,000).
Franchisee requirements: Someone with trade skill and experience and the ability to manage between two and five stores.
Advantages: The marketplace is growing fast, but disorganised. This business has high-income customers, does not need require any stock and the profit margin is 50%. The pilot store realised €400,000 (£282,000) in its first year, on a €90,000 (£63,000) investment (before the management fee).
Product/service: Furniture and interior décor.
Investment: €60,000 (£42,000) to €90,000 (£63,000)