Local Advertising Magazine Run Part Time - Rochdale, Greater Manchester, United Kingdom

Asking price: £5,000

Sales revenue: £31,663

Net profit: £11,018

Business description: Vastly reduced price for quick sale. The price will be further reduced by the value of any forward advertisers, which is usually around £3k to £4k. The opportunity has arisen to acquire the trade of an owner-managed magazine business within the Rochdale area. The monthly magazine was launched in April 2006 and has established a current circulation of 2,500 per month. The magazine is provided on a free basis with income being derived from the sale of advertising space. Advertising charges vary from £15 for a small text box to £145 for a full colour front cover with many repeat customers. The owner currently runs the business on a part time basis requiring a maximum of 2 days per week.

Years established: 2

Employees: 0

Trading hours: 2 days per week

Home based: This business can be run from home.

Home based: This business can be run from home.

Expansion potential: Such is the demand for advertising in this magazine and the eagerness with which it is received the front cover has been reserved until April 2009. Each issue could easily be expanded to 48 or 56 pages – with a large proportion of the additional pages dedicated to advertising space having a consequent impact on turnover and profitability. As a further incentive to advertisers, the distribution base of the magazine could be extended beyond it’s current area and into the neighbouring village, where no such magazine exists. Increases in distribution of this nature would undoubtedly enable an increase in the advertising rate card.

Competition / Market: This business has no competition within the trading area. There are other local magazines within the Rochdale area that feature the same advertisers – this shows the true strength of this type of local directory and this business it generates for it’s advertisers rather than the competition amongst magazines.

Support & training: The Owner will provide full business familiarisation, training and handover to ensure a smooth transfer of the business to new Owners, particularly with regard to the loyal advertising customer base

Reasons for selling: Family commitments