Advert Ref: IU116
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Asking price: £1,000,000
Sales revenue: £750,000
Net profit: £200,000
Business description: This company was formed in 1996 and was initially created to build websites. This format has changed dramatically and the business now offers a wide range of marketing and web based services to a broad range of clients from the sole trader up to and including blue chip companies. Since its inception it has become one of the leading company in its field in the North West. It is still involved in the creation of web sites and also provides flash applications, hosting services, technical support, secure transaction services, and bespoke application programming to facilitate the effective interface of web services and existing client software. Their activities have also resulted in requests to design corporate identities and associated marketing literature. This wide-ranging portfolio of skillsets has resulted in achieving a two-year contract with a national company and a one year contract with a well known high street chain. The business is well established, financially sound and with a consistent two-three month forward order book. The annual hosting of web sites provides a large volume of on going income. Customer Service: Clients stay with this business long term not only because the finished products out perform their expectations but also because they are easy to do business with. Their key strengths are experience, pragmatic pricing, integrity, communication and building strong customer relationships. This has resulted in a database of circa eight hundred customers who have had sites built for them and remained with the business for their hosting contracts. Many of these also take advantage of the companies in house e commerce software for their online purchases. Key Strengths: Strong brand name and image Excellent reputation Experienced and loyal staff Broad range of services Written two-year contract with a national company Circa eight hundred sites with links to their business
Property :
Location: The premises occupy a prominent location in a rural market town in the North West. There are a total of six offices in the building and ample parking is immediately available. A lease would be available on the building for circa £850:00 per month for a period to be agreed as part of the sale process.
Expansion potential: There is no real competition for this company and as such it is the leading business in its field in the region. It has around three months work forward planned at any one time and that is only restricted by its present staffing levels. The owners feel that they have grown it to a point whereby it now needs to be taken to the next level in its growth curve and they would like to move on to new challenges. The business doesn’t have a sales force and doesn’t even target its own customers to maximise potential.
Support & training: There will be a full and professional handover for a period to be agreed between the vendors and the new owner.