Childrens Indoor Soft Play And Party Centre For Sale

Business description

The children's indoor soft play and party centre industry has been growing over the last few years, and this well established (10 years) business offers a great opportunity for a new owner to further build upon this centres amazing success.

Boasting a membership of thousands, and with a shelf of awards - this is a great business ready for some new leadership to take it to the next level.

>INTRODUCTION
The site is a children’s indoor soft play centre located in Dorset. The centre is well located in close proximity to the town centre, and benefits from a large free car park at the front of the building.

The building has full planning consent for this type of facility (D2 leisure use).

It is a well established and much loved local brand where children up to the age of eleven can play in the 10,000 square foot centre along with their parents who must stay for the duration of the visit.

The business has won a number of awards, and is held in high regard amongst the local community.

We anticipate that the right buyer for this business is likely to be an owner/operator or a multi-site operator looking to expand their portfolio.

>LOCATION
The business is located close to Bournemouth. Population counts: Christchurch (47,000), Bournemouth (168,000), Poole (142,000), and Ringwood (12,000).
The centre is a short distance to the main arterial route, the A338.
The centre is situated next to a party superstore with approximately 100 free parking spaces at the front of the building.

The business attracts young families from across the Dorset and Hampshire regions. Children are charged a fee to enter the facility, adults are also charged an entry fee – and the centre also sells membership. A large proportion of income is also generated from the on-site dining facilities, and through the provision of children’s parties. The business also offers a laser tag experience, (on profit share with a separate company) that utilises the play equipment outside of hours. Income is also generated through coin-operated amusements, and from the sale of a small selection of consumables and merchandise.

The strong company brand is well known throughout the area. From day one the business has had a very successful membership scheme that has enabled it to build and maintain a strong database. Most of the marketing carried out by the company recently is through its e-mail newsletter and Facebook interactions. There is potential to reach a wider audience through marketing the business externally.

The company has invested in search engine optimisation, and benefits from a high traffic website. The website is also advertised on a number of free directories. The website is maintained by the management team, and has been built to allow easy updating and editing. Additionally, the company has a strong presence through its social media channels, and boasts nearly 1000 Facebook fans. The business has a large e-mail database (thousands), which it connects with.

For the last few years the business has been run under management with little involvement from the current Directors. In the last 12 months the business has benefited from a change in management, and increased its turnover by approximately 25%-30%. There are plenty of opportunities for a new owner to dramatically increase the turnover of the business and add new income streams.

>EQUIPMENT
Some re-investment in improving the current facilities is recommended in maximising the potential of the business, although it must be noted that the play frame is in exceptional order for its age.
• 3 level main play structure - exceptional capacity of 180 children! (Recently passed independent safety inspection)
• 2 additional separate toddler play areas - cater for all ages of children from walking to 11!
• Large dining area with seating for approximately 80 people - great additional income stream, currently under utilised
• 4 large party rooms - host up to 4 parties at a time, currently a popular venue for parties - more options and advertising could bring more profitable parties
• Large well equipped kitchen and servery - not much investment required here to turn a larger profit
• Well equipped Reception area - capable of handling busy days
• Large management suite complete with all necessary equipment
• Sound and lighting equipment - currently used for laser tag and private hire party options, could add additional sessions / improve party options
• Laser guns and associated equipment
• Telephone switch system
• Approximately 18 sofas
• 2 building heaters
• Ladies, Gents and Disabled toileting facilities
• Large mezzanine area, currently used for storage – potential to increase operating space, turnover and profit!

>STAFFING, TRAINING & HANDOVER
The business currently employs mainly part time staff, and approximately 2 full time staff.
Staff hours reflect the needs the of the business. The unit is operated with little involvement from the owners with a full management team.
A handover period may be agreed to smooth over the transition period.

Property information

Property:

Leasehold

Lease terms:

A new lease would be granted to new owners as part of the sale process

Location:

Dorset

Premises details:

Leasehold. New lease to be granted for new owner.

Size in square feet:

Approximately 10,000

Planning consent:

Relevant planning permissions granted (D2)

Business Operation

Expansion potential:

There is much room for development of the current income streams as well as further improving the centres appearance. The business currently carries out very little marketing activity, with some marketing the business could no doubt develop further

Reasons for selling:

The owners wish to pursue other interests after ten years in this business.

Trading hours:

7 days per week

Employees:

25

Years established:

10

Other information

Support & training:

Training and handover can be offered