Wine Franchise Resale In Piedmont Triad For Sale

Business description

This wine franchise is unique because it combines bottle and case sales with by the glass sales which turns the store into a destination wine bar for the evenings.

Wines are conveniently organized in stone alcoves by taste “styles”. Each style is clearly labeled throughout the store to assist customers to distinguish their preferences and individual tastes. In addition, food pairings are suggested to help the customer complete their meal.

This wine boutique and bar provides an easy, comfortable environment for wine shopping that takes the guesswork out of choosing the right selection. The store specializes in hard to find wines from small and large vineyards at affordable prices. There are over 275 selections from more than 14 wine growing countries and most wines are in the $10-$25 price range. In addition, it features several exclusive and private label wines. Exclusive wines are pre-existing labels with limited case production that are sold only to this wine boutique and bar. Private label wines are produced and labeled only for this wine boutique and bar.

Customers may also purchase a variety of wine related merchandise and gift baskets. Over 75 approved vendors work with this wine boutique and bar to provide a wide selection of merchandise at very affordable pricing.

Another very significant product is the Wine Club which customers may join and receive numerous tangible benefits for a nominal fee each month. The Wine Club is the perfect up sell for loyal, wine-loving customers as it provides a known positive cash flow each month while still offering a significant value to the current list of 300+ members!

This wine boutique and bar also has a very strong on-premise wine business. The location is more of a wine retail store by day and a wine bar in the evenings. Weekly wine tastings draw an average of 75 customers per tasting. In addition, this wine boutique and bar features live music on both Friday and Saturday nights. These evening events have a strong customer following and keep this location top of mind in the area as the place to go to drink and purchase wine.

Since opening in mid-2008, this store has consistently been one of the Top Five stores in the franchise. In 2010, just its second full year of operation, over 10,000 customers visited the facility. Sales and units sold have consistently increased from the day the doors were opened!

The top 5 customers account for less than 5% of total sales. Products are also sold via a website.

The franchisor provides an arsenal of tools to promote the business including access to artwork and images for collateral materials, graphic design for weekly email blasts, a national public relations strategy to elevate the overall brand, a gift card / loyalty card program and assistance with grand opening materials & planning.

Property information

Real Estate:

Lease

Lease terms:

through March 2018

Leasehold rent:

$62,880 per annum

Location:

The 3 year old facility is a corner unit in an upscale shopping center containing 1,420 square feet. Additionally, there is an outdoor, covered patio seating area which adds approximately 500 square feet complete with tables, chairs and heat. Combined, the space is an ideal location for this type of business with visibility from a major street and within walking distance of all the major restaurants within the center. Convenient store front parking is also available in ample supply.

Size in square feet:

1,920

Business Operation

Expansion potential:

Business stimulating activities such as wine tastings, wine & food pairings, live music and publishing a weekly e-newsletter. A primary focus will be placed on signing up customers for the wine club. This will be accomplished through aggressive in-store sales efforts, via email campaign and grass roots efforts such as door hangers and participation in local civic organizations & Chamber of Commerce events.

Competition / Market:

While the truth is this shop / bar is unique, one might consider the following as competitors: • Grocery stores offering a wide variety of wines with varying degrees of quality, taste and value. • Mass retailers and discount wine stores inventorying an unending number of selections with varying degrees of wine expertise and customer service. • Wine stores dedicated to the connoisseur and perceived to be too complicated, snobby and expensive. Most of these retail wine competitors are stocked with overwhelming choices, are disorganized and inconsistent. They lack customer service, in-depth product knowledge and they do not offer the complete, desirable wine experience.

Reasons for selling:

Owner must relocate to join the family business.

Trading hours:

Tue 4p-9p, Wed Thr 11a-9p, Fri Sat 11a-11p, Sun 1p-6p

Employees:

4

Years established:

2008

Franchise terms

Franchise opportunity:

Yes

Franshise transfer fee of $5,000 provides training as well.

Other information

Support & training:

Owner will provide up to 20 regular workdays of training and transition support and franchisor will provide complete training.

Owner financing:

Owner financing is available. Please contact the seller for more information.

Financing available:

Some owner financing may be available to a qualified buyer.

Furniture / Fixtures value:

$139,000 (included in the asking price)

Inventory / Stock value:

$18,000 (included in the asking price)