Since 1985 this company has been selling jewelry to independent retailers. The stores purchase a program / collection, of silver jewelry, which is displayed in the shop, with a selection of engraving fonts for the customer to choose for personalized engraving. The store carries NO inventory, and their personalized jewelry is shipped within 48 hours of placing their order. There are currently 180 active accounts that are selling the jewelry, with one key account that represents approx.half of the revenue. The owner of the company exhibits at 4 wholesale trade shows per year, and generates additional revenue at retail shows. The customer base ranges from stationary shops to general gift, jewelry, and embroidery stores. The company has 3 vendors ( 1 primary ), that they purchase from. The current owner operates the business from her home, with one room as a office, and a 100 sq. ft. area in the basement serving as the warehouse. The owner operates this business with no employees, and 7 independent, commissioned sales reps.
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