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This natty exclusive toy store operates from a local centre surrounded by housing estates. The clients are well off high LSM families. There is no other centre in the immediate vacnity.The business has been operational for just over a year and has also relocated. The new location is proving to be much better than the old site. There is a captured market and steady growth is being achieved.The shop sells exclusive/ boutique toys.The business closes at 1pm Sat and does not trade on a Sunday.
Business been operational just over 1 year.There are 2 partners in the shop but an assistant has recently been added to the staffing.
The centre is well frequented by surrounding residents. Competitors cannot offer the same toys due to supplier agreements. The shop is beautifully decrated, there are no competitors, well positioned in the centre, word of mouth.No markrting is spcifically carried out.Holidays are usually quieter but Dec is the exception.Supplier distribution gives shop protection as they don't sell same toys to other shops in the area.
40m2 shop wiuth traidng hours as follows:M-F 9-5 Sat 9-1.
Strengths:Exclusive products to well off market, well positioned in centre, good trading hours, market growing continuously, protected by suppliers, toys always in need, niche community, loyal repeat customers.
Opportunities:Lots of growth in surroundings with developments happening near by, could roll ot another shop to nearby gated communities



Real Estate:
Lease
Lease terms:
Nearly 2 years remain, renewal available
Leasehold rent:
R96,000 per annum
Location:
Johannesburg
Premises details:
40m2 shop in local centre

Expansion potential:
Continue to market the business.
Competition / Market:
None n the immediate area
Reasons for selling:
Owner looking to relocte
Trading hours:
M-F 9-5 Sat 9-1
Employees:
1
Years established:
1
Support & training:
Owner will do handover
Furniture / Fixtures value:
R150,000
Inventory / Stock value:
R300,000


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