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Fully describe the business's activities? The business was started by the current owner in 1998. The business initially made shirts that were sold off the shelf. Demand grew and the business was relocated to the current facility in 2002. Today it manufacturers "bespoke" quality shirts that are hand made for the client. The business employs 5 staff in the manufacturing department. Only the best quality materials are used and sourced from the best suppliers from around the globe. The clients are looking for a shirt that is taylor made for them and fits to their body size and shape. Patterns of the shirts are retained for future orders. The business also stocks a limited number of acessory items that are complinentary.
How long has the business been established? Since 1998
Present Market
How are the clients attracted to the business? Editorials have been done in the exclusive magazines, word of mouth and personal referrals.
What Advertising/Marketing is carried out? The use of sms texts, editorials and clients
What competition exists? Competitors will import product so the garment is not made for the client
What are the seasonal trends? Business is fairly constant through out the year.
Financial
Are there up-to-date Management Accounts available? Yes
What percentage of of the business is cash/credit? Very little is cash
How could the profitability of the business be improved? One could extend the complimentary products
Staffing
What is the total staff complement? 5 staff plus owners wife
Give a breakdown of staff/functions/length of service? Staff have good service record
How involved is the Owner in running the business? Owners wife handles day to day operations, measuring, retail store etc
Premises
When does the current lease end? March 2011
Is there an option of renewal & what period? Yes 3 yrs
Assets
Is a full asset list on file? Shop fittings and manufacturering machinery
S.W.O.T. Analysis
Strengths? Well established, niche market, destination business, qualified staff, exceptional prodcut offering
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