Successful Prestige Automotive Brands Training Business In Berkshire For Sale

Business description

Established in 1999, this business specialises in improving the performance of staff working in the dealerships of prestige automotive brands. It designs and delivers programs for all management and staff levels from the Principal to driver, enabling dealerships to drive growth and to deliver great customer experiences. Within this overall brief, the Company frequently carries out product knowledge and product launch training. The owner, who wishes to stay on, has worked in the automotive sector since 1973 and has an extensive network of contacts.

The Company’s philosophy is to focus exclusively on low volume, high margin projects. Although programs are generally aimed at dealership networks its key relationships tend to be with the car assemblers/franchisors. Program delivery takes place either at the customers’ premises or in convenient hotels etc. The current client list includes most of the UK’s luxury car marques.

There are 2 employees including the owner. In addition there are 3 self-employed Associates and a roster of 7 trusted Freelancers who work for the Company part time.

There are a number of areas for growth in and around the prestige brands sector which could be exploited with more resource. In addition, it is thought that this Company’s training methods, expertise and philosophy could be successfully applied to other industry sectors marketing other ‘high ticket’ items and services.

In 2011 sales were around £600k and with its current resources, the expectation is that the business can continue to trade at this level producing an annual adjusted EBITDA of around £100k. The owner believes that with the injection of additional skills and resources, the business could grow four fold without moving outside the automotive sectors.

A majority share holding is for sale to an individual or company capable of working with the owner to exploit this growth potential. The Guide Price for 80% of the shares is £320,000 on a debt free, cash free basis. The Balance Sheet will be transferred at Completion free of bank debt, directors’ loans and to the extent that there is surplus cash, this will be added to the consideration amount.