Strategic Brand Consultancy in Beijing For Sale

Business description

- China division of leading International Strategic Brand Consultancy based in Sydney, Australia
- Business offered for full and immediate sale or investment as successful going concern.
- China division in operation for 2 years and based in Beijing CBD. Successful and profitable business working with both International brands (Beijing Olympic Sponsors), local Chinese Brands and Major Sporting Events.
- Existing and long-term contracts in place. Significant new business leads in process of closing.
- Potential to expand business into other regions within China having recently secured consulting contracts in Southern China.
- Full Chinese business registration including WOFE and Wholesale Trading License in support of the companies existing and on-going sourcing and supply contracts.
- Fully operational, full service office in Beijing CBD. Full time staff of 8 including GM, BDM, Account Service and Office Support. Signifiant local knowledge and experience. Chinese and English spoken by all staff.
- Head Office in Australia looking to diversify asset into new regional opportunities.

Property information

Real Estate:

Lease

Lease terms:

12 month lease agreement paid monthly.

Living accommodation:

The company maintains a fully serviced 2 bedroom apartment close to the office. Further details on request.

Location:

Business is located in Beijing's CBD at The Place - one of Beijing's most fashionable luxury malls. Dedicated office with brand new fit out. Located next to multiple public transport options.

Other information

Expansion potential:

The opportunity exists to capitalize on the growing awareness of branding and the leverage of both tangible and intangible assets of both domestic Chinese brands looking to grow and, in International brands looking to enter the Chinese market post Beijing Olympic Games. The Chinese operation has a raft of new business opportunities including holding rights to major sporting events and the potential to grow an existing consulting commission in Southern China into a multi-million dollar long-term business. Chinese local NBD and Account Management team are extremely proactive and have been fully trained by the Australian head office to operate independently.

Competition / Market:

The company has a unique international history and transfer of knowledge in the Entertainment, Lifestyle, Automotive and Major Sporting Events industries. Aside from the multinational Advertising Agencies that have opened in Beijing there are few fully integrated Strategic Brand Consultancies in operation that fuse International experience with local knowledge and operation.

Support & training:

Transfer of knowledge and high level introductions from the Australian head office and the Chinese divisional team management is fully available to any prospective buyer in both short and long-term to ensure a successful transition.

Reasons for selling:

The Australian head office has global offices in the USA and the Middle East and is now looking to move into India having recently secured a JV arrangement in support of several major pieces of long-term business. The intent of the company has always been to build a successfully operating China business - securing all business trading licensees and to diversify this asset.

Trading hours:

8 hours per day 5 days a week

Financing available:

Vendor finance available

Furniture / Fixtures value:

$50,000

Contact the seller