Specialist Running Shop and Sports Equipment Retailer For Sale

Business description

This well known and highly respected sports shop has been established for twenty five years and is known as the premier retailer in the region.

It has three main areas of generating revenue. Firstly it has a core business that supplies the local sporting community and clubs with a broad range of rugby, swimming, football, cricket, darts, snooker , pool footwear clothes and equipment. It also supplies a large range of trophies and cups which can be engraved using the in house engraving service.

The outlet specialises in running and athletics. It has invested in an in house treadmill to analyse the running style of its customers. It can therefore give excellent and carefully considered advice before supplying the specific type of running shoe which will provide the best support and cushioning for the customer.

Clients can also take advantage of the sports massage and sports therapy service which is also located on site.


Equipment:

The business carries a broad range of middle to top end brands. Running shoes include ASICS, New Balance, Adidas, Puma, Mizuno, Broks, Saucony to name but a few.


Customer Service:

This business has succeeded because of its attention to detail, in depth product knowledge and its range of services. Customers come from all over the South West and Cornwall to have their running style analysed, receive treatment and buy footwear, clothes and equipment. The business has adopted a policy of selling well priced quality kit supported by a friendly and professional approach and sound advice.

Property information

Location:

The well appointed and recently decorated premises occupy a great location just off the primary shopping area of the well known town and within easy walking distance of all local facilities.
The total floor area is circa three hundred and sixty five square metres on three floors. Utilisation includes the retail area, an office and engraving room and a treatment room with changing and showering facilities plus two large stock rooms.
The premises are rented at an annual fee of £10,000. Rates are an additional £2500 per annum

Other information

Expansion potential:

There is much that can be done to grow this business further. At present the business does not have an electronic customer database. This would be easy to grow and add to a marketing strategy to capitalise on existing connections with sports clubs and organisations. The premises could also carry a broader range of equipment and possibly include a physiotherapy room as an additional service. There is also a huge potential to enhance the company web site to achieve growth via on line sales.

Competition / Market:

Much of its custom comes from word of mouth as does not advertise in the local papers. However it does advertise in specialist running journals and has also invested in advertising hoardings at local football, rugby and cricket grounds. It appears in the match programmes and distributes flyers and printed shoe bags on race days. The company has recently invested in its own web site.

Support & training:

There will be a full and professional handover for a period of two months. This will include training to allow the purchaser to continue to benefit from the revenue generated from engraving.

Reasons for selling:

To dissolve a personal partnership

Contact the seller