Specialist Press Monitoring Services For Sale

Business description

This business was established in 1990 to provide Press Monitoring and press cutting services monitoring over 2000 printed newspapers, magazines, journals, newsletters, periodicals and over 2000 websites, newswires, and broadcast channels in the US and the UK, to businesses seeking what is often vital, need-to-know business information.

Designed for busy press officers and PR executives or anyone whose job it is to gather and monitor media reaction to information.
Delivery to customers has been in the form of email and hard copy and this business stays ahead of the competition through a client extranet and WAP site for delivering press cuttings to multiple clients electronically, and at speed including upload alerts to mobile handsets, Blackberry and email.
Each client has there own directory or folder, containing sub directories. Cuttings are uploaded as PDF's and XML files. The PDF files trigger email alerts, if requested by the client, and XML files trigger SMS. The SMS alerts invite the customer to log into their WAP site, where they will see the headlines that can be selected to view the whole story through their mobile device. Email alerts provide links to the client’s online account, where they can log in to download the cuttings.
This business leads the way in monitoring the printed media. From the national daily newspapers to general consumer magazines, to specific trade and technical publications and major wire services, this business has it covered. More than 2,000 key UK publications are read every month, finding and delivering more than 4,000 articles each day to clients – this is one of the most comprehensive and sophisticated media monitoring service in the UK.

Key features of the service include:
• All UK national, daily, key regional and weekly newspapers
• Consumer magazines, trade and technical journals, major wire services
• Pricing per complete cutting, not per page
• Coverage delivered in multiple formats
Press cuttings from this business provide clients with instant information - including the source, date, type, frequency, circulation of the publication, geographical area, page and position in the publication as well as the monthly yield of cuttings for each order.

The business’s skilled readers are briefed on client’s exact requirements -what clients are looking for and what they need - and production teams ensure the information is delivered as a client needs it - in hard copy or electronic format.

Property information

Location:

The business is located in an easily accessible area in London – the current premises are not available but the business is fully and easily relocatable.

Other information

Expansion potential:

The market for service offerings of this sort are always in demand. This business has a robust product and service portfolio backed by professional service and training, contained within a proven corporate solution. The business is well positioned to take maximum advantage of the growth in this sector as it occurs.
The vendor believes the business has all the ingredients for the right person or business with the right resources to take this fast growing business and turn it into a major global press monitoring player.
The business is currently reviewing a limited number of publications and has yet to exploit an increased reading list to the same degree of success. This represents a considerable opportunity to increase the scope and offering of the business and the accompanying increase in turnover and profits.

Competition / Market:

The business continues to grow from word of mouth recommendation through a strong advocacy of this business’s activities by key individuals in client companies and currently invests extensively in advertising including the trade press & PR along with a direct sales effort and the business’s comprehensive website. With further marketing, and continued investment in direct sales and internal resources, the business would reach a far greater market and be better able to meet the increasing demand for its services, laying the foundation for excellent growth in turnover.

Support & training:

The current owner will provide all necessary training and all relevant contacts to allow continuity of trading.

Reasons for selling:

The business is for sale as a result of the vendor’s wish to follow other areas of interest.