Search Engine Optimisation Pay Per Click For Sale

Business description

Search Engine Optimisation,
Pay per click and social media marketing agency,
with massive growth potential

With half the world's population now having access to the Web, and nearly 90% of them finding websites through Search Engines, the need for a structured search engine and internet marketing approach is paramount to businesses of all sizes and disciplines.

Search Engines drive more than half of online purchases, and there are over 21 billion web pages fighting for the best search position.

This new economy company offers Search Engine Marketing and Social Media Marketing services to businesses that need to generate greater exposure to their online activities. Search Engine Marketing (SEM) is an online marketing method that includes optimisation and advertising on Internet search engines. Social marketing services include Advertising on social networking sites, blog marketing and promotion via Web 2.0 sites and technologies.

SEO endeavours to design web pages with the intention of getting them to rank higher on the organic search engine results. Without optimisation, any one site will be more than likely lost amongst the millions of other websites, resulting in lost business and lost opportunity.

Search engine advertising, also known as Pay Per Click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. This company’s pay per click management services include keyword research, campaign set up, ad copy writing, bid management and ongoing campaign testing and improvements.

The business has also made significant progress in “link-building” services, and Social Media marketing services to capitalise on the explosive growth in this area.

SEM is important to any business with a website, whether it is just a ‘shop window’ or offers full e-commerce facilities for the following reasons:

• Many millions of searches occur every day
• 85% of internet users find websites through search engines
• 75% of internet users have the intention of purchasing a product/service when using search engines
• 90% of internet users do not go past the top 30 search engine results

This company was founded five years ago and is poised for further significant growth.

The business has also very effectively cultured relationships with a number of other SEO and web design partner companies, who regularly feed sales opportunities that they cannot furnish themselves.

Customer Service

The company offers high levels of personal service in this technical, demanding and competitive market place.

Key Strengths

The business provides a wide range of search engine optimisation services that can be customised to match individual requirements. A comprehensive optimisation campaign will cover all aspects of SEO from on-site analysis to RSS marketing, and are ideal for medium and large enterprise websites. Small businesses can also benefit from the targeted SEO packages, which start at just £250 per month. This broad spectrum of client base ensures the business is largely immune to short term economic pressures.

The company offers services in ten languages: English, French, Spanish, Italian, German, Dutch, Czech, Japanese, Mandarin and Hindi. This will become increasingly important as clients look to sell services in overseas markets and where local language internet access will be critical to success.

The business provides a cost effective solution by keeping the relocatable U.K. overheads to a minimum, whilst outsourcing the labour intensive work to their highly skilled and stable operations in India. Employing 5 full-time and 1 part-time programmer, the annual Indian operation costs approx £12,000 per annum, inclusive of all wages.

Financial Information
The business is being offered for sale on an ongoing concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business is financially stable with no borrowing and enjoys a strong order book with high gross margins and has shown consistent strong growth since trading begun.

Property information

Location:

To date the business has been run very effectively from the owner’s home office, and the offices in India.

Other information

Expansion potential:

The UK Paid Search market surpassed £2.2 billion in 2007.

Demand for SEM and related services can only increase as websites look to maximise their exposure, and as more and more companies recognise the importance of ensuring their sites feature at the top of search engine rankings.

Currently the company is receiving between five and ten new sales opportunities each week. This is without a formal sales force and is largely a result of the company’s own website positioning and word of mouth recommendation from satisfied clients. The establishment of a sales function would undoubtedly lead to even more success and accelerated growth.

Due to the locality in India, the company is well position to capitalise on the growth in the Indian sub-continent.

Competition / Market:

The company’s website acts as the main ‘shop window’ for the promotion of the business. Regular learned articles are published through the company’s ‘blog’. There would be significant benefit to the creation of a strategic marketing plan, detailing usage of all media types, and a structured sales process to follow-up on incoming inquiries and develop business partnerships with other agencies.

Support & training:

The current owner will agree to provide a period of support and training to ensure a smooth transition to new ownership.

Reasons for selling:

The vendor has decided to sell the fruits of his labour, to spend more time with his growing family. He also recognises that the business could grow significantly by the influx of new sales and marketing skills.