Reputable And Well Established Midlands Used Car Dealership For Sale

Business description

This business was established some 13 years ago by the Vendor and has been at its current site for the last 5 years. Within this time the business has grown to become a significant organisation within the region with a reputation for the quality of its products, flexibility of service and reliability.
The business operates from a high profile location in the West Midlands with superb facilities and highly visible and extended frontage and has established itself as one of the region’s leading used car dealerships.

Many current customers have been loyal to the business since the beginning and this has been due in no small part to the business’s competitive prices, quality products, service and attention to detail. Approximately one third of all sales are repeat sales from previously satisfied clients. The site itself is a real strength of the business. It enjoys excellent exposure being on a major thoroughfare and also benefits from limited competition in the area.

A key component to this business’s success to date has been customer service which is focused to a great extent on after sales, the place where the reputation of the business can be made or lost. Understanding this has meant that the business has prioritised this area and is able to provide customers with piece of mind nor to mention finance and other such added value services. The site itself comprises some 11,500 square feet. It has separate entry and exit points with ample customer parking. The majority of the cars are displayed under canopies which are flood lit and highly visible from the road.

Property information

Location:

The vendor owns the freehold and would be prepared to negotiate a suitable lease at time of sale. The site is located on the main road connecting two significant towns within the West Midlands conurbation. Total area is circa 11,500 square feet. Site frontage is an impressive 130 square feet .It has separate entry and exit points and a large customer parking area. The forecourt is canopied with security/display floodlights and space for some 60 cars. The sales office is circa 500 square feet including toilets and kitchen area. To the rear there is a covered valeting area with container storage for equipment. Rates are circa £2000 p.a.

Business Operation

Expansion potential:

The current business has several growth and expansion possibilities. The site could easily accommodate a workshop to the rear of the existing building where servicing and MOTs could be offered alongside valeting services.

Competition / Market:

The business advertises in all the local papers and also has an excellent website that is linked to the Autotrader website, the bible of the car market. It also has a classified site on E-Bay. There are excellent opportunities to increase this and to market the business more aggressively and to significantly increase turnover. A high proportion of the business's revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation.

Reasons for selling:

Health reasons

Employees:

The vendor runs the business on a full time basis with the aid of an excellent sales manager and two valeters. In addition to this the business utilises a book-keeper on a part time basis.

Other information

Support & training:

The current owner will provide all necessary training and all relevant contacts to allow continuity of trading.