Recognized Leader In Fitness Industry In West Michigan For Sale

Business description

For 26 years this business has served a loyal customer base that is passionate about fitness and successful in competition. Present ownership has developed and proven a stable base of business featuring proprietary automated marketing systems, systematic operations and stable revenues through continuity style fees and consistent add-on sales of high margin products and services.

But that’s just the tip of the iceberg in this opportunity for a motivated entrepreneur recognizing the potential for high-end, high-profit-margin, fitness coaching and training programs based on positioning as the ‘lead dog’ locally and nationally. Consistent coverage by local, national, and industry specific media provides instant fitness celebrity status with this investment which comes with immediate positioning for development of high-end fitness coaching programs, in-house, around community, and/or online. This is yet untapped potential, larger than the current going business concern; just lying in wait for the right person to develop it.

Growth Opportunities
Increase Fitness Training – Investors with any experience level in fitness training could immediately increase sales and profits substantially by implementing new personal training, fitness, nutrition, athletic and coaching programs for all levels. This opportunity is not even limited to the walls of the existing facility; an aggressive marketer could easily leverage the industry-leading position and marketing systems of this existing business for expansion around the community or online.

Expand Offering – The automated marketing system utilizes several points of contact online and offline to generate new business. This system could be utilized to market and sell new products and services and add online-only affiliate product revenue streams. Maintained database of over a thousand proven fitness enthusiasts may be worth more than the business itself!

Existing business is already believed to be the top nutritional supplement selling facility of its type in the state of Michigan. This base position offers significant opportunity for expansion of retail operations and the potential for the jump to e-commerce sales online. Nutritional supplements are one of the biggest and most profitable segments of online retail.

Owner Leverage – Present ownership has established solid and repeating systems in operations and marketing that allows for direct supervision as little as 10 hours per week. This provides an opportunity gap that a new owner/manager could utilize to engage with the business for immediate cost savings and/or rapid expansion.

Investment Highlights
Dominant in Market Segment – The business focuses on a highly-targeted segment of the fitness market. This business and its customers have been recognized champions and leaders nationally and internationally for decades.

Premium Pricing– Effective differentiation has allowed this business to grow base revenue at 3 times that of direct competitor pricing, thus attracting a higher-quality, easier to work with and more loyal customer base than lowest price seekers.

Proven Brand Position – Well known, established brand identity; this business is a household name in the community and totally dominant in local area search engine rankings and social media buzz.

Business Operation

Reasons for selling:

Ownership seeks to sell so that they may focus on other business opportunities.

Other information

Owner financing:

Owner financing is available. Please contact the seller for more information.

Financing available:

Seller willing to provide seller financing to qualified buyer.