Quartley Golf Magazine Can publish monthly For Sale

Business description

This is a great opportunity to acquire a well-established magazine publication that is distributed to selected golf clubs across the UK. This quality full colour magazine is dedicated to giving holiday and away day information to golf enthusiasts and to promoting golfing pursuits.

Established in 1995, this unique magazine supplies readers with holiday information from all over the world. Published quarterly the magazine is distributed to over 1,000 golf clubs throughout the UK, and is also distributed on Club Class lounges on Ferries travelling to the continent.

The magazine has a verified distribution of circa 30,000, which equates to a readership of around 300,000.

Published in a convenient A4 portable size format the magazine provides readers with in depth information on golf holiday destinations all over the world , featuring Golf breaks, Away days, Course details and Holiday Accommodation. The magazine is a great, well-written publication with excellent full colour glossy photography.

The magazines generate their revenue from a broad base of advertisers including the clubs themselves, who may wish to raise the profile of their facilities, publicise tournaments or offer golfing promotions. Holiday and property companies associated with the sport buy space to market holiday destinations and leisure breaks on or around golf complexes. Regular competitions attract many entries.

The magazine is ideally placed to go to 6 - 12 editions per annum therefore making a very viable proposition.

The power of magazines should not be under-estimated; they are a highly efficient medium for reaching the consumers who are most likely to reward clients' advertising. This publication attracts numerous repeat advertisers onto its pages and is essential reading for the professional and amateur alike, authoritative, informative and entertaining, it is a "must have".

Customer Service:

The business manages a considerable database of subscribers, many having subscribed from the earliest days of publication. Since the magazines launch the journalists have travelled all over the world researching different destinations aimed specifically at golfers.

Key Strengths:

This is a well-read and highly regarded magazine with a strong readership. This excellent 80 page full colour magazine is twelve years old and is packed full of information. Published quarterly every issue contains high quality, in-depth researched information. Editorials are accompanied and enhanced by good professional photography and advertisements.

Property information

Location:

This business is fully re-locatable, there are no premises included in the price of the sale

Other information

Expansion potential:

This is a well informed title that has received many testimonials from subscribers. Essentially with additional issues this magazine is poised for growth and increased circulation figures.
Growth would be realised by expanding the advertising content and higher budget advertisers could be taken on board to increase revenue streams.

There is an outstanding opportunity to build on the existing marketing; sponsored editions of the magazine could be produced for major airlines or additional travel operators across the UK and Europe.

The use of a mailing list, direct mail and loose inserts could also be of considerable benefit in building the subscriber database and reader awareness.

There are many excellent avenues for growth, further promotion within the appropriate market sectors and Internet marketing could greatly expand the advertising base. The business has excellent business relationships with advertisers.

Competition / Market:

This is a well-read and highly regarded magazine with a strong readership. This excellent 80 page full colour magazine is twelve years old and is packed full of information. Published quarterly every issue contains high quality, in-depth researched information. Editorials are accompanied and enhanced by good professional photography and advertisements.

Support & training:

Support and training will be provided for the new owners

Reasons for selling:

Personal /Retirement