
The "Company" is a boutique type retailer of unique and hard-to-find specialty home decor products and one of the largest Root Candle retailers in the state of Michigan. Established over 25 years ago, the Company's charm coincides perfectly with its location in a quaint Western Michigan lakeshore community. The Company is recognized for its beautiful displays, welcoming atmosphere, helpful and friendly staff, free gift wrapping and even in-home decorating advice to local customers. Many products are exclusive to the store and may also be purchased through the web site.
Being located in a popular destination town, the Company draws heavy foot traffic throughout the summer season and over the Christmas Holidays. Because of its stable history, the Company has created a very loyal clientele and customer base that returns season-after-season.
This property is an excellent opportunity for an owner/operator that may be seeking to relocate to a slower paced destination town with a reputation for attracting high net worth tourists. The typical customer comes from the Chicago, Detroit, Indianapolis, South Bend and Toledo areas as well as Canada and many foreign countries. Michigan's governor named the location town one of Michigan's 19 "Coolest Cities" to live and work in.
Growth Opportunities
Online Retailing – Currently the Company has an attractive, well maintained web site, however, the present owners have not pursued an online ordering function. Doing so may increase sales if it could be managed properly on a day-to-day basis.
Establish New Store Fronts – The Company has one location at present, but has had five stores in Western Michigan for years. As the owners started considering retirement, they let the four mall location leases expire one by one in an effort to slow down their lifestyle and relocate to the resort town the current store is located.
INVESTMENT HIGHLIGHTS
Consistent Profitability – The Company has enjoyed consistent earnings and profitability since its beginning. It has allowed the owners a comfortable lifestyle in the summer and a 30 day vacation each winter in the off-season.
Established Brand – The Company has a solid sales history and will provide the new owner(s) with established brand recognition and support on day one. Vacationers and tourists from Michigan and surrounding states consider the Company a must-stop every time they visit.
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