Prestigious Candy Factory For Sale

Business description

The company was founded in 1924. It's a family business since its beginning. Candies' brand name is "Zabala". It's a "Top of mind" brand regarding candies in Uruguay. They have a very well known tradition in our market. These candies are special becouse they're made of soft and creamy "dulce de leche" (similar to caramel but much better), also called "milk candies". This product has a great brand value due to its unique formula and its popular brand name. It's a brand name with national identity.The owner of the company is an old fashioned man who doesn't believe in marketing tools or modern concepts regarding management, promotions, etc. and nowadays the company is stucked becouse of that. In spite of all this the company sold tons of candies only in Uruguay with a record of 25.000 per month from 1992 to 1999.
The company needs a good management and an injection of capital to keep working. The most precious value the company has is its famous well recognized brand name.

Other information

Expansion potential:

The brand has an enormous potential in our market.
These candies are made of pure natural "dulce de leche" without preservartives or additives. It's the only brand of its kind made in Uruguay.

Reasons for selling:

The owner wants to retire, he's in his 70s and he's heath problems.