Popular Hotel In Southport Merseyside For Sale

Business description

Having owned the business operation for circa 13 years, our clients have built up and developed an exceptional reputation.

The business is split into three distinct areas, all complimentary to one another. Firstly, the extensive letting rooms, a superbly sized banqueting and functioning suite, as well as a fully licensed bar and restaurant.

Trade for the letting side of the business is extremely unique. Due to the long standing reputation of the hotel, our clients have an almost guaranteed stream of regular customers, mainly being coach parties and national tour operators, who offer unrivalled levels of business to the hotel on a frequent basis.
The business also benefits from its great location on the periphery of the town centre which allows a good steam of passing trade on a regular basis which includes other leisure tourists and business alike.

The function suite and banqueting arm of the business also operates on a multi facet basis including weddings, conferences and general entertainment. It offers a tremendous level of flexibility and appeals to a broad range of clients seeking venues such as this.

The hotel was established in 1863, and has traded successfully for all of this period to the current day. This alone proves what a hugely successful operation it is, and the potential on offer is terrific.
The hotels attention to detail, friendly service, excellent entertainment and general positioning within the local tourism market place, has ensured its succession for the future.

Within the town of Southport, the business is the only one of its size and type, which offers a number of significant benefits. Its only competition lies with either the lower end, 3-6 bedroom terraced guesthouses, or the considerably larger 100 bedroom hotels closer to the sea front, neither of which can or do cater for this hotels niche customer base.

The hotel is fitted to a good level and is decorated to a traditional standard. This includes each room having full TV & tea & coffee making facilities amongst a variety of single, double and twin rooms with a number being en suite. There is also a fully fitted and extensive commercial kitchen including walk in fridge freezer.

The owners have ran the business as a family entity, and employs around 19 staff on a casual basis who are on call to provide assistance with general upkeep and function/banqueting events.

The current owners will openly admit that they are not running the business anywhere near its full potential due to their own personal lifestyle choices, and that there is plenty of scope for further development in the future. In fact, they have actually been running the business almost solely on their coach and tour operator bookings, with very little being spent on advertising or marketing the business to a more diverse client base.

There is undoubted potential to expand the client base and increase the relatively low 50% (approx) occupancy rate, which is almost all coach party bookings. This may include weekend and mid week leisure tourists as well as an increase in the number of business bookings. Our client does not yet advertise online, which offers immense growth for the future.

There would also be scope to develop external bookings for the function suite, which could incorporate weddings, conferencing and training events.

We believe the business could be an ideal business acquisition for an individual already in the tourism trade, who can fully maximise its potential, or as an ideal lifestyle opportunity for a family or partnership.

A ONE OFF OPPORTUNITY TO PURCHASE A RARE HOTEL WITH FANTASTIC PROFIT MARGINS AND POTENTIAL FOR GROWTH

Property information

Property:

Freehold