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Located in a downtown urban area of office buildings and multi-family residences, this independent breakfast and luncheon restaurant features indoor and outdoor seating, creating the atmosphere of a European café. The current owners have been reviving and remodeling this once profitable business, which had been in decline over several years. Word-of-mouth and the highest possible written reviews from food critics and customers are contributing to growing walk-in sales, and catering orders are coming in from repeat customers. Trained as chefs and with past experience in fine dining restaurants, the owners have chosen to incorporate the highest quality ingredients into an innovative and contemporary American cuisine. In its location, the restaurant could achieve growth in walk-in as well as catering sales through focused marketing to day workers and business managers in nearby offices. Because business hours are limited to weekdays and Sunday brunch, expansion of service into the weekends or evenings could also contribute to growth. In addition, a surface parking lot that is part of the restaurant property is helpful in attracting customers.
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