Pet Supplies Price Comparison Engine For Sale

Business description

Cheap Pet Store is one of America’s largest “Exclusive to Pet Products” price comparison shopping engine. Its provides a pet product selection that encompassing Pet supplies for a wide variety of animals from dogs to farm animals. The company started on 1/1/2007 as an e-commerce store after 2 years in development, having developed a virtual supply of over 25,000 pet products coupled with a pet information library of over 5,000 original articles to drive traffic.
The company evolved its business model in September, 2007 to a “Exclusive to Pets’ price comparison engine almost by accident. The company innovated its evolution as a necessity while experiencing supply chain capacity issues due to dramatically increasing sales volume in the summer months of 2007.

PUNCH LINE: This site is a major advertising asset. It produces 1,000,000 plus unique visitors per year and we have not spent a nickel in SEO or any other advertising in years. Unlike social networking, this sites traffic is very specific to e-commerce. It is after all named “Cheap Pet Store”. The traffic alone is worth millions let alone the library content with can be very valuable as well.

The owner has had no time to monetize site and has spent 30 minutes per month for the last 18 month on site.
We see no reason why you cannot bring in a few hundred thousand a year in direct ad revenue.


When its price comparison shoppers purchase products from its merchants, it receives a commission ranging from 7% to 12% ranging on the merchant and/or product.
The company is a once in a lifetime opportunity for the right buyer because it is/has:

1. The company is 100% automated.
2. Almost 5 thousand SEO articles, most with photos closely integrated with products.
1. One of the best SEO sites in the pet space. High search engine rankings for thousands of highly targeted key words. 1,000,000 plus unique per year almost exclusively for pet supplies with $0 spent on advertising.
2. One of the largest pet websites in the world with original content,
3. Existing profit of 25-30k annually from some existing merchant affiliate feeds and some Google ads. A current owner has spent about half hour a month focusing on website in last 18 months. The current owner has many other businesses, has undergone a divorce and other life changes and has had no time to focus on this business.
4. $1,000,000 plus hard capital investment, 3 years and 800 plus contractors helped build this site.
5. Robust proprietary technology for e-commerce as well as as a price comparison engine.
6. Lots of IP and collateral items for marketing.
7. Several hundred thousand indexed links between Google and Yahoo alone.
8. Site is well positioned as the “Discount pet supplies provider” especially in this recession. Type in any combination of “discount” with pet, dog, cat, horse supplies in Google and you will see No.1 if not first page rankings. Ranks No 1 for pet products and thousands of other key words.
9. Site provides coverage for everything from dogs to farm animals.

If you are strictly a cash flow buyer, please move on. We seek a strategic buyer. With no external debt and one majority owner, we are in NO rush to sell. For the right buyer this is a once in a lifetime opportunity.

There are plenty of growth options with this site. Some are listed below.

1. Use as a major advertising asset with pet supplies keywords ranging at an average of $1/click. Sell advertising or convert into an e-commerce store altogether and save a $1 million plus in yearly advertising.
2. Continue with the existing business model and improve feeds and add paid advertisers. Not even one paid advertiser is on the site. Monetize the massive library with advertisers.
3. Sell the 5,000 articles + ebooks from $100 to $300 a pop to other publishers. The content alone could be sold for up to $1,000,000 while keeping the main site.

Priced to sell. $600,000 or best offer. Limited financing may be available with personal guarantee.

Serious Offers: financial accreditation will be required.

Property information

Location:

Virtual

Other information

Support & training:

2-4 weeks

Reasons for selling:

Divorce, Other

Owner financing:

Owner financing is available. Please contact the seller for more information.

Financing available:

Limited with personal gurantee.

Website:

www.CheapPetStore.com