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The company has developed and patented a smart phone app and system that makes coupons easy for consumers, painless for retailers, and powerful for manufacturers. The company’s mobile integrated technology uniquely and precisely measures individual shopper behavior (to individual product precision) and can gauge degrees of brand/product loyalties, price sensitivity, and the precise price threshold to trigger a different purchase.
The system enables manufacturers to use each shopper’s personal behavior heuristics in real time to actively compete for sales at the precise moment the shopper is making a buying decision in the store with product in hand.
Despite its massive inefficiencies, paper couponing is still estimated to be a $7 Billion per year industry. This company’s patented mobile app and smart coupon technology will allow the consumer, retailer, and manufacturer alike to streamline couponing and bring the industry up to today’s fully integrated technological standards…all with precisely customized incentives.
In addition, the business of selling consumer market research is a $10 Billion per year industry. This mobile app and system collects and precisely tracks individual and aggregate changes in shopper behavior thereby offering continuously updated precise economic behavior data for market researchers. This type of consumer behavior data of this precision and volume has never before been possible, until now.
The company has a detailed business plan, including a product development plan geared for exponential growth. This plan is backed by a highly qualified founder and advisory board. The patented technology is currently fully prototyped with controlled scale live trials to be conducted in the immediate future. The product will be ready for full-scale launch after 8 months of final development and testing.
The company is looking for a partner to assist in taking it to the next level and is offering up to a 40% interest in the company.
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