New & Used Sport & Prestige LHD Cars Business For Sale

Business description

New & Used Sport & Prestige LHD Cars & 4x4’s
Department of transport traffic has counted circa 25,788 vehicles driving past the highly visible premises on a daily basis

This is a first class opportunity to acquire a high quality, specialist car sales operation, with unrivalled success and profitability. This company was established by its owners in 1996, moving to the current location two years later and has since grown to become a significant enterprise with a reputation for the quality of its products, flexibility of service and reliability.

The business operates from a prime location and quite possibly the busiest road junction in South West London, with superb facilities and has established itself as one of the capital’s leading specialist car dealerships. They are highly regarded as a supplier of choice for the more affluent and discerning purchasers in London and for those requiring multiple motors, especially if they spend a large amount of time on the continent. Indeed some customer’s keep second cars on the continent and the company is able to supply either into the UK, or into the continent itself, providing all necessary paperwork and registrations etc, relevant to the area of supply.

The welcoming, comfortable and extensive showroom currently displays from a showroom, both inside and out providing the customer with the fullest possible choice options in the left hand drive sports and prestige market and 4x4’s. Choices include new and used models, with both options being available to order, while some are available from stock. Orders are sourced primarily from Germany, but other locations in Europe and the USA are also used to source from, with excellent agents and contacts in all these countries.

Many customers have been loyal to the business since the beginning of trading and this has been due in no small part to the business’ personal service, flexibility, quality products and attention to detail, combined with a fast response to all enquiries and orders.

The business has always believed in the pursuit of excellence, constantly reviewing and updating its service commitment and business facilities has shown itself to be resilient in the face of competitive and economic forces and has maintained strong and incremental growth over its many years of trading.

A key component has been customer service, the place where the reputation of the business can be made or lost. Understanding this has meant that the business has prioritised this area such that it represents as much a high quality service for its range of products as it was when at the point of purchase.

Customer Service:

This business prides itself on the high levels of personal service it offers. The owners have several years experience in this sector and are perfectly placed to provide practical advice and assistance to the highest level when required. Every effort is made in order to satisfy client requirements and the do everything possible to enhance their excellent reputation and to develop commitment to customers' needs providing thorough and high added value service; with a promise of trust earned over the many years where customer welfare is paramount. So helpful, even the least knowledgeable and technically accomplished customers feel relaxed when buying from this company.
Furthermore the owners consider simply that happy customers come back and on that simple basis has maintained levels service quality intended to best guarantee that happiness. The results of this commitment are evident in the degree of return custom and the choice of this business by new customers over competitors.
Key Strengths:

With a high quality and prominent showroom location, the business is established and profitable, well known locally and has a strong, growing customer base managed by a comprehensive blend of operations management and unrivalled customer satisfaction. The business retains a high level of repeat business, particularly among a number of customers returning on a regular basis and who have done so for some time.

This is supported by exemplary relations with key agents and suppliers who have helped to ensure that customer service is never compromised and that their experience is never let down. The company has earned an outstanding reputation for its honesty, service, reliability and excellent buying experience offered to the buying public.

The result of this combination of strengths is a differentiation in its marketplace, allowing for the sustaining of margins at no loss to custom - a clear competitive advantage.

Property information

Property:

Leasehold

Lease terms:

With a 7 year fully renewable lease expiring in 2010, they have an incredible rental of only £15,000 per annum, with an additional £3,800 rates payable per annum. This must be the lowest overhead for the prominence of the location anywhere!

There is also a potential to rent out some considerable amount of unused office space if a new chose to do so, offering an additional revenue stream.

Location:

Located at quite possibly the busiest traffic light junction in South West London, the business benefits very much from the passing trade and high profile image presented from the forecourt showroom, suitably augmented by the high quality showroom and offices to the rear, that provide a relaxed and friendly buying experience for their customers.

Other information

Expansion potential:

The current market for this business’s service is stable and is forecast in the longer term for significant growth, as proved currently by levels of high demand. The business is well positioned to take maximum advantage of this growth as it occurs. Furthermore because of the market sector served and the affluence of the area in which they are located, this business is less likely than most to suffer from any adverse financial market conditions.
This business offers an excellent opportunity for the successful buyer who is seeking a well-established business with the capacity to increase turnover, possibly expanding into other satellite locations and developing new regional markets.

The Company maintains an extensive base of satisfied customers, sales continue to grow, and with additional staffing and further promotion within the appropriate market sectors, would offer this financially attractive business even more upside potential.

Competition / Market:

All of the business's revenue is due to location, repeat sales or as a result of word of mouth recommendation, bearing strong testimony to the excellent reputation enjoyed by the business since its inception. As there is currently no advertising the owner is aware that a more active sales and marketing campaign, including achieving a presence on the internet with a website’ (there is none at the moment), would certainly improve sales and profitability and will increase its market exposure and revenues. The implementation of some form of database management would also ensure the business fully maximises the opportunities its large customer bank represents.

Support & training:

The current owners will provide all necessary training and all relevant contacts to allow continuity of trading

Reasons for selling:

After many happy and successful years trading our clients now wish to retire abroad and follow more leisurely pursuits.

Trading hours:

Monday – Saturday 10.00 – 5.00