In advance the concept is about a new form of a department store specialized on the sale of luxury goods. The business plan includes the description of the product assortment, the construction of the building, the design of the interior and the turnover planning. In any case the products will be represented and saled in a stylish and luxury ambience, in accordance with the unique products themselves. Already the design of the department store shall prepare the customer for that he will find inside the store and that by an appropriate facade and luxury interior. The concept goes away from the general trend of modern, gigantic and unpersonal shopping centres to more personality, exquisite and stylish ambience and intensive care for every single customer and that still in conjunction with a 3 star gourmet restaurant. In order to meet a selection of the product assortment the following question was asked: Which products should belong to the "Personal basic equipment" of a successful businessman or businesswoman? The result was an assortment, that is divided into two main fields. The first field includes: Watches and jewelry, among other things from the brands Patek Philippe, Rolex, Cartier, Piaget, Chopard and Tiffany, exquisite writing utensils, among other things from the brands MontBlanc and Cartier, accessoires like date books, briefcases, purses, cuff-links, tiepins among other things from the brands MontBlanc, Dupont, Chopard and Cartier, exquisite furs, among other things from the brands Louis Feraud and Vito Nacci. But also exquisite beverages as wines, whisky and cognac belong to the basic equipment of a successful man or woman. Also dependent on the individual taste exquisite cigars and the appropriate exclusive tobacco-accessory. Therefore the second main-field includes the following articles: Exquisite wines, among other things from the brands Chateau Margaux, Chateau D'Yquem and Chateau Petrus, exquisite whisky, among other things from the brands Bowmore and Chivas, exquisite cognac, among other things from the brands P. Frapin and Jean Fillioux, exquisite cigars among other things from the brands Montecristo and Cohiba, luxurious tobacco-accessories, as humidors of the brands Davidoff and Dunhill and lighters of the brands Dupont and Cartier. But also to spend a pleasant evening with friends or business partners luxurious and exclusive parlour games of the brand Franklin Mint and billiard-tables of the brand Brunswick belong to the product assortment.
This is a new and very promising concept and in this form it doesn't exist up to now. In order to give interested persons the most important informations about the concept I am ready to hand over in advance the main parts of the business plan (product assortment, the construction of the building and the turnover planning).
That business could also be realized in the form of Franchise.
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