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This is a rare opportunity to acquire a well established and respected publishing company which owns a market leading publication.
The Company’s principal publication is the dominant market leader in its sector. Moreover, the magazine in question has become one of the top five free distribution magazines in the UK with a distribution of 2.6million copies per issue and a total readership of 4million; this equates to a readership of 1 in 3 in the target market. The Company offers an excellent acquisition opportunity for an existing publisher or printing company looking to expand its operations; being able to offer a printing agreement in excess of £1m gives the company huge bargaining power when negotiating printers’ contracts, and additional synergies could be achieved in advertising sales, content, distribution, and cross promotion. Alternatively, the Company is a highly attractive acquisition for an enterprise wishing to enter the sector with a market leader with an established national advertising base.
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