Motorcycle Dealer & MOT Test Station And Workshop For Sale

Business description

There has been a motorcycle retailer on this site for some thirty years and the current owner has run the existing business succesfully since 1986. The business is truly established in the region and specialises in the sale,repair, MOT and servicing of new and used motorcycles and quad bikes for adults and children. As well as the bikes themselves the business also offers clothing, boots, helmets, gloves and parts within its well stocked retail showroom.

Over the years the business has had involvment with all the major motorcycle manufacturers. It does however have B dealership status (by choice) with both Suzuki and Yamaha. It is also an approved Piaggio and Quadzilla outlet. Whilst the business owns the used bike stock as a B dealer it does not have to purchase the new bike stock it has on show until it sells it. This greatly assists the cashflows and liquidity of the business.

As well as retail, the business has a fully equipped workshop and MOT testing station. The business revenue is currently split evenly between the three main revenue streams:

• New Bikes Sales
• Used Bikes Sales
• Workshop/Accessories

The business prides itself on having access to one of the UK's largest selection of the latest clothing ,parts and accessories, at the keenest of prices. The business has established strong relationships with the manufacturers ensuring it can get parts quickly for its customers.

As part of this the company has developed a superb and highly informative and interactive website which allows customers to purchase online. Customers can have parts either delivered direct to their home, they can collect from the showroom or have them fitted on-site by a trained technician. The website also enables the business to advertise the very latest offerings for both bikes, finance and associated products from their manufacturing partners including Yamaha and Suzuki.

The workshop is staffed by factory trained technicians and qualified MOT Examiners. The business has the latest manufacturer-recommended tools and equipment to maintain client’s machines in excellent running condition.

Equipment:

The business utilises the “Catalyst” business management and control programme to help manage its affairs. This system incorporates stock control, purchasing, sales, invoicing and the like.

The workshop and MOT station is fully equipped with all the relevent tools and equipment required to carry out it duties. All plant and equipment, fixtures and fittings are included within the sale price.

Customer Service:

The business understands the need to treat customers and their bikes with great care. It is this approach combined with in-depth knowledge of the market that sets them aside. The company provides comprehensive guarantees with all its offerings, be it bikes (new and used), parts, accessories or work carried out. Many of the customers have dealt with the business since inception such is the company ethos.

Key Strengths:

• Location
• Well established
• Low overheads
• Limited Competition/Exclusivity
• Reputation
• Customer Retention
• Knowledge
• Website
• Service Levels
This business has successfully traded for some 30 years, 22 years under the current vendors stewardship. The business has a large, regular and loyal customer base and this is reflected through the high levels of repeat business the business enjoys.

Property information

Property:

Leasehold

Lease terms:

There is a good size car park at the front of the building. Current rent is circa £10,000 p.a. Rates are circa £3,000 p.a.

Location:

The premises are leasehold with 4 years remaining on the current lease. It is understood the landlord MAY consider selling the freehold. The premises comprise:

• Ground floor showrooms, sales counter and offices-circa 2400 square feet
• Ground floor workshop, testing bay , stores and kitchen-circa 1000 square feet
• First floor limited storage-circa 1250 square feet

There is a good size car park at the front of the building. Current rent is circa £10,000 p.a. Rates are circa £3,000 p.a.

Other information

Expansion potential:

The business has achieved steady and consistent growth over recent years and it is accepted that a new owner with new energy, drive and commitment could easily build on what is a truly established and reputable business. New marketing campaigns and initiatives together with further development of the growing import, franchise and agency opportunities that are available to the business would certainly increase turnover considerably in line with the growth this market enjoys. Longer opening hours, particularly Sunday opening would further benefit the business performance.

Competition / Market:

The business does very little in the way of traditional advertising such is its reputation. The business enjoys good passing trade as it is ideally located next to a retail park on the outskirts of the city. It has good signage. It also has a superb interactive website and utilises Yellow Pages.

Support & training:

The current owner would be happy to provide full training and support at handover and may consider staying on in the business for one day a week if so required by a new owner.

Reasons for selling:

The vendor is wishing to pursue his passion for classic motorcycle racing as a full time career. He also has other business interests. Because of this he does not feel he can give the business the commitment it deserves, hence the sale.

Trading hours:

Monday – Friday: 0900-1730
Saturday: 0900-1700
Sunday: Closed