Melbourne Established Electronic Advertising Business Poised For Growth For Sale

Business description

This business was started by the vendors in July 2009, and moved to the current location in July 2010. The business is simplicity itself to run, once the initial systems have been established, and is currently well placed to achieve geographical expansion if a new owner wishes to put in the effort. The current owners have decided to sell the business and move on to other interests owing to family issues.

The business operates as a media solutions company aiming to provide a service to businesses through out Australia who wish to highlight and promote their own services to the local community. This is achieved through advertising at local businesses with high consumer presence trough the medium of closed circuit television displays.

Operations:

Operating hours are:

• Monday to Thursday 9.15 a.m. to 5.00 p.m.
• Friday 9.15 a.m. to 2.00 p.m.
• Saturday and Sunday Closed

Telemarketers make appointments for the sales staff, who are all contractors who are paid commission.

Market / Customer:

Location providers are canvassed by calling gymnasia, health clubs, golf clubs and similar institutions to arrange a meeting or send a self contained information pack. Currently 75% - 80% of appointments go on to sign up as location provider clients. The installation of the hardware is outsourced.

Advertising clients are obtained by scrutiny of Google Maps and the Yellow Pages and calls are made to relevant businesses within a 5 km radius of the location. This sales pitch is a standard presentation and results in a very high success rate.

Trade Debtors for contracts billed but not paid form part of the sale and are included in the asking price. This amounted to $193 250 as at June 30 2011.

Products / Services:

The crux of the business is the location of suitable sites for the display of electronic advertising. The best examples of this are fitness centres, sports clubs, medical centres, golf clubs and business locations. The business provides an interactive noticeboard (flat screen TV) to the client location at no cost to the client, and a program of notices are designed and produced at the requirements of the client. These programs can be updated and changed at the request of the client. In return for this free service to the client, the business sells advertising which is similarly programmed and appears on the TV system.

Premises:

The premises were leased in July 2010 on a two year lease, with an option to renew for a further three years. Rental is $1,550 per month plus outgoings for the roughly 90 sq.mts. occupied. The premises consist of:

• Reception/Front Office
• Telesales Room
• Meeting/Eating Area
• Kitchen
• Toilet

The business could be run from a home office, with a telemarketing function being carried out independently. The main space requirement is for storage of files, which could be minimised with further computerisation.

Management and Staff:

In addition to the vendors, the following staff are employed:

• Media Consultant & Co-ordinator – Full Time
• 2 x Telemarketers – Full Time
• Media Designer – Part time contractor
• 2 x Sales representatives who are paid commission only.


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To receive ADDITIONAL INFORMATION on this business, please contact Steve Lentin by clicking on the contact seller button below.

Property information

Real Estate:

Lease

Lease terms:

Expires July 2012
1 x 3 year option to renew.

Leasehold rent:

$18,600 per annum

Location:

Outer South East. Re-locatable.

Premises details:

See Report.

Size in square feet:

900

Business Operation

Trading hours:

• Monday to Thursday 9.15 a.m. to 5.00 p.m.
• Friday 9.15 a.m. to 2.00 p.m.
• Saturday and Sunday Closed

Employees:

4

Years established:

July 2009

Other information

Support & training:

Generous

Home based:

This business can be run from home.

Relocatable:

This business can be relocated.