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This bricks and mortar specialty shop is complimented with a terrific web-site. Retailer prominently occupies a unique niche in an upscale community mitigating competitive pressure in the market segment. The store has an inviting atmosphere and no direct, nearby competition.
The store was founded on creativity and has an enviable customer base. Inventory is high-end and ranges from contemporary to traditional. Returns have been perpetually reinvested in inventory; 2010 earnings are nearly 20% of revenue. Location occupies prime retail real estate. The company emphasizes the quality of its products and has built an image on their significant sourcing from green/sustainable vendors. The store is well branded. The store design is meant to convey a clear alternative to big-box stores and national chains. A memorable brand and a specialty niche create unparalleled value for customers.
Customer demographics cross numerous lines, neighborhood is filled with newly-weds to empty-nesters, income profiles are upper 20%. Current marketing efforts are confined to the word of mouth, chamber membership and Internet. A new owner willing to explore social and traditional media is likely to reach a substantial untapped market. The company’s website is well designed with gift registry, intuitive menu and product placement. Favorable shipping rates and policies help drive direct shipment sales.
Sellers’ confidence in the business is demonstrated by their willingness to finance a significant portion of the sale price. This business is a rare opportunity to buy into a terrific market with inventory constituting over half the value and nearly 1/3 is financed by the seller. The seller’s significant creativity can be harnessed to help fuel growth.
The current owner, a wannabe stay-at-home Mom, is anxious to spend more time with her two young children.
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