Marketing And Communications Company With International Portfolio For Sale

Business description

This company was established by its present directors in 1991. Both shareholders came from commercial backgrounds heavily associated with children’s products and marketing. Their combined national and international experience and industry connections gave them a leading edge that other companies were unable to match. Key market sectors include parents and children of all ages, home and lifestyle, fashion and computer technology and gaming.


The staff have been specially selected to incorporate a wide range of creative experience. This is a strong and well established team who are results driven and used to success. Over the years their ability to consistently deliver top flight promotions, award winning campaigns and event management programmes. In turn this has driven excellent financial stability and a strong and loyal client base that only have to refer to the track record of the business to see why the company enjoys its present reputation for excellence.


Services:

The range of services is extensive and includes media relations, inclusive of crisis management and media training. They specialise in PR, media planning and implementation, event management, design and media relations. The company also has exhibition management, design, production and implementation skills.


Clients can rely on the agency to advize on licencing issues, and for product placement strategy, packaging design and development for point of sale materials.
Print design and production is handled in house and much success has been achieved with the use of competitions and advertorials.

Customer Service:

The business can afford to be selective with its clients and only takes on projects where it can bring to bear the full weight of its experience and expertise. The company is presently delivering more than ten times fee value in coverage. While it is accepted that this is a fickle marketplace this company is sought out for its wide ranging National and International expertise and its ability to cover all areas of communication activity making it the original One Stop Shop for its clients. These factors have provided an enviable core client base of International brands.

Key Strengths:

Fee income of circa £1,000,000
Directors will stay with the business
International expertise and experience
Debt free business
Strong and diverse team of staff
Superb client bank
Excellent premises

Financial profile:
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler. The company enjoys a fee income of circa £1m with gross profits being in the region of £590,000. Adjusted net profits are in the region of £340,000.

Property information

Property:

Leasehold

Lease terms:

The lease is charged at an annual fee of £25,000

Location:

The business is located on a modern and well appointed business park in a rural location within forty minutes of the motorway network and an hour and a half from London and the Midlands. The premises are subject to an annual contract that can be terminated with six months notice if given in September of each year. They cover around 2500sq ft and compromise of a reception and well appointed and brightly lit offices. There is ample parking. The lease is charged at an annual fee of £25,000

Other information

Competition / Market:

This company does not actively market itself. It allows its portfolio of successful commissions and well established reputation do its advertising for them.

Reasons for selling:

The directors would wish to stay with the business after the sale to allow them to spend more time on the creative aspects of the business and to spend more time with their family