Manufacturer & Distributor of Baby & Children’s Clothing For Sale

Business description

Manufacturer & Distributor of Baby & Children’s Clothing & Children’s & Adult Equestrian Wear

This superb and diverse business was established in 1990 initially attending trade and equestrian shows. The business quickly developed from this and the owners expanded into manufacturing their own distinctive and exclusive brand of leisure clothing for babies and children’s wear and now import/distribute a well known international brand of children’s and adult’s equestrian wear. This is supplied to internet retailers, mobile retailers and direct via their own interactive website and more recently through a major retailing website, on a world wide basis. The business has grown tremendously since their inception and they have carved out a superb reputation as a major supplier of quality clothing within the markets served. The business stocks a very substantial range with their own slogans in a variety of styles and for all seasons.

Items can be ordered from the website, by fax, phone or mail order with speedy and reliable next day deliveries, normally from stock. The excellent website has been designed for ease of use, making purchasing products as easy and enjoyable as possible. The website is fully secure to give customers total peace of mind and offers the convenience of placing an order at home or at work, 24 hours a day, 7 days a week. The website is divided into separate categories with an easy search and find facility. The online selection of clothing is updated seasonally and offers a selection of popular “own brand” merchandise to online customers.

The sales revenue comes from a good split of business with 30% from web retailers, 30% from mobile retailers, 15% from High Street retailers, 15% from direct sales and 10% from the major website retailer. However as they have only had a presence on this website for a very short period of time this offers significant growth potential. Indeed the growth potential is even greater now as the website has just rolled their product portfolio on a world wide basis giving the company the potential to sell to the many millions that visit this website on a weekly basis.

It has to be said that the vendor has not promoted the business so much over recent years and this represents a large growth opportunity, especially as the business already has the sales infrastructure in place. Indeed the current owner has been in cruise mode for a while now as evidenced by the amount if holidays taken per year in recent years, normally a total of twelve weeks per year!

The company’s own brand country wear is a real strength of the business. It is of high quality and because the vendor controls the manufacture they also control the price. It is well positioned within the market place having supplied the market it serves so effectively for a number of years.

Customer Service:

Everything the company sells is guaranteed and they are happy to refund anybody who is not satisfied with their purchase, having said that this is something that very rarely occurs. The business prides itself on taking customer service commitments very seriously. However customers purchase they are completely satisfied with the order. The company can boast very impressive fulfilment rates of orders being dispatched the same working day to both UK customers and abroad.
Key Strengths:

The business retails a high quality product range of in demand top brand baby and children’s leisure and equestrian wear at extremely competitive prices; such is its buying power with its well established suppliers. The extensive professional website displays these brands in a stylish and tasteful way. They have carved out a significant market share within their sector and consistently achieve excellent annual turnover in excess of £300,000. The customer database is vast, many of whom are loyal, long term, repeat customers.

Property information

Location:

As the vendor owns the freehold of the premises he is prepared to negotiate a new lease at a yearly rental of £25,000. The business rates payable are currently £6,350 per annum.

The premises are located in a gated and secure industrial area with parking and consist of approx. 1,150 sq ft of ground floor warehouse and w/c, with roller shutter and security bars. Approx 2,000 sq ft of office space is located on the first and second floors and include office, conference room, kitchen, shower, ladies w/c, gents w/c, photographic studio, storage, showroom and meeting room. This was all fully refurbished six years ago

Other information

Expansion potential:

There is unlimited potential within this business; the expansion possibilities are endless due to the fact the company’s structure and premises are such so as to accommodate growth into new areas. The opportunity is ripe for a new owner to broaden the services and products still further by continuing to develop the “own brand” programme as well as pursuing various licensing opportunities that may exist to introduce new brands into the marketplace.

The web site is also a great potential source of new clients, further investment in updating the site to increase the product range and its exposure would generate additional revenues.

Competition / Market:

A large percentage of new clients derive from referrals and the business regards existing clients as their best advertisers and as such does very little in the way of advertising and marketing. It has maintained an excellent reputation since inception and there is immense opportunity to implement further and more assertive methods of advertising to expose the business to even greater markets, with a high proportion of the business’s revenue being due to strong word of mouth recommendation, bearing testimony to the excellent reputation it has throughout the industry. The business for sale has a website that offers excellent potential to increase turnover in the future.

Support & training:

The owner will be pleased to assist with the handover and training to ensure a seamless transfer of this successful business.

Reasons for selling:

This is a genuine retirement sale after 18 successful and financially rewarding years in this business