London Organiser Of Shared & Private Christmas Parties For Sale

Business description

Organiser of Shared & Private Christmas Parties

Established for over fifthteen years, this is a well known London company specialising in organising corporate events/parties for groups of 15 – 500.

Founded by the current owner the company has grown since inception and is recognised as the events provider of choice at many first class locations.

Focussing on the mid market ‘Four Star’ market place, this London party organiser offers a variety of popular entertainment choices.

These Christmas events are held for a blue chip client list that includes investment and retail banks, professional services firms, major construction companies, IT companies and professional practices . Excellent relationships exist with these clients.

Clients can book unique London venues for private events, or join a themed dinner, show or dance and will be helped to find the perfect night's entertainment. Successful Christmas parties have been organised over the fifteen years of operation generating a high percentage of profit.

Typical events held are as follows:

• Murder Mystery Dinner Theatre
• Casino dinner events
• Christmas themed dinner events

Contracts are renewed annually with the top event venues.

IT Systems

A fully integrated computer system records all bookings and interfaces with the customer relationship management (CRM) and accounting systems. A significant investment has also been made in a Content Management System (CMS), which can increase the content on the main website at marginal cost.

Customer Service:

Commitment to personal service sits at the heart of the company’s client engagement strategy. This high level of client satisfaction ensures a constant stream of personal recommendation by venues, which being one of the most powerful forms of recommendation brings in constant new business.

Key Strengths:

This is an excellent business which has a first class reputation in its market. Highly cash generative, enjoying a £30 deposit per head upon booking, sometimes many months in advance, it operates from a number of excellent venues and has the monopoly on annual popular diary dates.

The staff employment model is to have a minimal number of full time people within the business: events based staff are hired and used as demand dictates.

First class relationships exist with the management teams at the venues which guarantees the on going success of the business.

The full ‘e-commerce’ web site, generates significant business and adds to the cash generation capability.

Financial Information:

The business is being offered for sale on a going concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business is financially stable and cash generative, with revenue of £370,000 Cost of Sales £250,000 and a Gross Margin of £120,000.

Business Operation

Competition / Market:

The company recognises the importance and influence of advertising and marketing in the overall success of the business. Undoubtedly the main sales channel is the excellent website which is professionally designed, maintained and hosted. Having been fully ‘optimised’, it produces good rankings with the major websites including Google™, Yahoo™ and Ask™. PDF Brochures are produced for each type of event or series of events. There are circa 25,000 names on the corporate database. Circa 10% of total sales are generated through a network of agents who receive a commission of sales achieved. Direct referrals and ‘word of mouth’ recommendation produce a significant volume of new business.

Reasons for selling:

The current owner is looking to dispose of his interest in the business to enable him to focus on other activities.

Other information

Support & training:

A full period of training, handover and familiarisation will be provided to ensure a smooth transition to new ownership. The current owner will also be prepared to enter into an extended handover period, subject to separate negotiation.