Leading Brand of Haircare Products For Sale

Business description

Established by the current Owner in 1989, following a career in own label retail development with one of the world’s leading hair cosmetics and fragrances companies, this business has rapidly grown to become one of the leading independents in the haircare sector having developed its own unique brand of hair care and styling products.

Launched less than five years ago and aimed specifically at the 18 – 25 target age group this range of products has been developed in conjunction with some of the top stylists in the UK, using some of the best research and development resources. The formulations which have been tried and testd in this business’s own in-house salon for many months prior to launch have been built upon a very sound salon heritage and consequently this product range is considered to include some of the best haircare products on the market. The product range covers all aspects of haircare including shampoos and conditioning, de-toxing and cleansing, de-tangling, straightening, styling and frizz control products. Upbeat, fresh, exciting and enjoyable to use – the brand has a decidedly fashionable, young, edgy image.

Property information

Location:

This business currently occupies very well suited premises including office accommodation and the in-house salon. The premises belong to the Owner of the business and the business will therefore require re-locating.

Other information

Competition / Market:

As is mostly required of any brand achieving listings with the major retailers this business has invested significantly in advertising in support of the trade, mainly concentrating on colour display ads in relevant glossy magazines. The brand is also supported with strong and effective PR campaigns concentrated in the relevant trade magazines. A high proportion of the brand awareness is due to strong word of mouth recommendation, much of it generated by the edgy, fashionable image of the brand. Perhaps its most effective form of advertising, however, is its branding and packaging achieving excellent standout on shelf. The business also has a very well designed and informative web presence in keeping with the brand identity, and which performs well in all of the major search engines for all appropriate search terms.

Support & training:

The Owner will provide full business familiarisation, training and handover to ensure a smooth transfer of the business, even to the extent of being available in a Consultancy role, post sale, subject to negotiation.

Reasons for selling:

The current Owner wishes to realise the returns on the investment that has been made in developing the brand so successfully to date.