Leading Baby Gifts Website Google Page One Listed For Sale

Business description

Fully automated e-commerce business with a big brand image. Emigration forces sale. Extensive product range with gifts for every baby gift occasion. An extensive SEO campaign has been implemented resulting in excellent natural search positions with high volume traffic and is supplemented by select pay per click campaigns. Custom built automated ordering, fulfilment, database and reporting systems make the business easy to manage. Many sales are dropshipped so only a low stockholding is required. The business offers unique value to visitors and is held in high esteem by its customers. A great opportunity for someone wanting the flexibility to work around their family or for a larger business seeking bolt-on revenue.

Property information

Location:

Currently run from a home based office in Warwickshire but could be relocated anywhere in the UK.

Other information

Expansion potential:

Continued SEO work is set to improve natural listings on key volume search terms with corresponding revenue/profit increases. Established pay per click campaigns can be turned on and off seasonally to increase traffic. The site conversion rate has recently improved with fine tuning carried out to the product range and fulfilment process and the significant expansion of the product range (100+ new products in the last 6 months) will satisfy the increased throughput of customers. The business has existing strategic partnerships which offer scope for significant expansion. New partnership opportunities are in discussion and this knowledge base will be passed on to the new owners. There is also a tremendous opportunity to increase revenues through traditional marketing campaigns such as mail order catalogue and email initiatives.

Competition / Market:

Along with great service and exclusive product ranges, customers can also find useful information on baby activities and experiences such as swimming, signing, massage and music. There is no other site in the baby gifts market which combines information and products in this way. This gives the site a big point of difference and reinforces the brand image and positioning as 'experts in baby gifts'. There are only a handful of competitors in this sector that occupy a stronger position on Google page 1.

Support & training:

Full handover and support/training will be undertaken as agreed with the buyer.

Reasons for selling:

Overseas move.

Website:

www.babyexperiences.co.uk