Kitchen Design and Installation For Sale

Business description

Established over twenty years ago in a very picturesque village in a very affluent area of mid Surrey, this business offers a complete kitchen design and installation service offering a comprehensive range of kitchen furniture from individually designed doors to modular kitchens in a wide selection of woods and painted finishes. This business has been carefully developed to meet all the requirements of its wide ranging Client base. As well as its own range of painted furniture constructed in a local workshop, this business offers bespoke handmade wood furniture made to order by a high quality local supplier with all its requirements for modular kitchen furniture met through its excellent relationship with one of the UK’s leading suppliers. Such is its extensive capabilities it is also able to make many complimentary items in its workshop to enhance its range of modular kitchens.
This is a very design oriented business, operating from a High Street studio which whilst small affords every opportunity for this business to present its exciting range. Very much operating in the mid to upper end of the market – the average cost of a kitchen excluding appliances is in the region of £20,000 – with some costing up to £40,000 - £50,000, this business is able to supply most of the main manufacturers’ equipment. Not surprisingly customers tend be local, mostly within a 6 mile radius of the studio – many being high net worth individuals occupying the larger homes in the Surrey countryside. The business has also developed close working relationships with a small number of Estate Agents, architects and has also worked with local builders specializing in very select, one-off property developments

Property information

Location:

This business operates from very well suited premises in a prime location in the High Street of the Surrey village in which this business is situated. The studio was completely re-fitted in November 2007.
Approximately 1,000 square feet, the premises are leased with four years remaining with a break available in April 2009. Annual rent is £11,000 per annum. Rates are £1,200 per annum.

Other information

Expansion potential:

This is a very well established business and is extremely good at what it does. As a consequence it has an excellent reputation and enjoys strong word of mouth recommendation and good levels of repeat business. This business has operated from the same very well suited, attractive premises, High Street premises for over twenty years. A small studio, but more than adequate for its needs, overheads are very low indeed. The business enjoys high levels of passing traffic ensuring top of mind awareness is maintained amongst its highly affluent target audience.

Competition / Market:

Having been established for over twenty years and located in the same premises throughout this time, this business invests little in marketing and advertising. What advertising it undertakes is limited to its local market – press and direct marketing and its name frequently appears in Estate Agent’s details of properties in which it has installed a kitchen. It also maintains regular contact with previous customers – a large factor in 30% of its turnover being from repeat business. The business also has a very well designed, informative and easy to navigate website that performs well in all the major search engines for the most appropriate search terms and its liveried vans act as very effective ‘saleboards’ for the business in the local area. A high proportion of the business's revenue however has always been due to its excellent reputation for quality and service generating the most cost effective form of marketing, strong word of mouth recommendation.

Support & training:

The current owners will provide all necessary training and all relevant contacts to ensure a smooth transfer of the business and continuity of trading even to the extent of one of the current Owners operating in a consultancy capacity for an extended period, subject to negotiation.

Reasons for selling:

Having worked in the sector for over twenty years, the Owners believe the time is right to pursue other interests and pass the business on to new Owners to build on the excellent foundations already laid.