Kitchen, Bedroom & Bathroom Premium Brand Design For Sale

Business description

This company established in 1958 and operating from its present location since 1971, has grown into the areas premier design centre for fitted kitchens, bedrooms and bathrooms. The business operates from fabulous 8,000 square foot showroom premises spread across two floors of a prime location building. The premises are packed with premier brand fitted kitchens, bedroom and bathroom displays – an endless selection of wood and painted finishes in all ranges, with choices in every area, right down to taps and handles.
Personal service has been the key to the success of this business and something the current owner takes particular pride in. All customers are treated individually. The business offers free surveys and quotations and designs are produced using the latest CAD technology incorporating Planet software. Having traded in the town for over thirty-five years this business enjoys a considerable repeat client base and an enviable reputation throughout a large and affluent part of the Midlands.
The business is further supported by exemplary relations with premium brand key suppliers of the best reputation, who have helped to ensure that production is never compromised and that customers are never let down. This commitment to supply chain relationships has underpinned this business’s abilities in product quality and business growth.
No small part in the ability of this business to grow and sustain its profitability is due to the quality of its people. The business has a strong commitment to the development and welfare of its staff; which has contributed, alongside investment in technology, to the excellent profitability of the business and its current position as it is poised to exploit expected and significant new growth in the market.
This business offers a wonderful acquisition opportunity for another home improvement company to benefit from the strong weight of name and unrivalled reputation as the long standing and product range is unmatched in the region and operates in the mid-range sector of the market that generates significant margins. This is equally a unique opportunity for a true entrepreneur wishing to embrace a business that enjoys and benefits from never-ending development of new products and an insatiable demand by the public.

Customer Service:

The most important aspects of customer satisfaction considered by the business is honesty and reliability which is responsible for the business retaining many customers and the reputation for which has led to the acquisition of new customers year on year. The company is also proud of its membership of the Kitchen, Bathroom & Bedroom Specialists Association. All approved members of the KSA must satisfy rigorous entry requirements.



Key Strengths:

This business is perfectly positioned and very image aware, the quality of the location cannot be overstated since its prominence guarantees access, visibility and footfall, the quality of the showroom plays no less a part in meeting customer expectation as created by the large and inviting branded displays.

It has established a reputation for quality products, a wide range and superior customer service, with free technical support and advice. This business covers the profitable mid – range market, with much of its product range being exclusive within a large geographic area.

Noteworthy is the fact that the company has avoided the potentially problematic area of installation work by passing installation enquiries to a network of capable professional local craftsmen. As a consequence the company is in reality a supply only retailer leaving the customer free to select, negotiate and pay for installations independently and separately. However, should the new owners wish to bring this in-house a constant stream of profitable installation work is available without competition or the need to tender.

Property information

Location:

The business is located in an easily accessible large residential area in the central Midlands with its many key road transport arteries. In addition to the fabulous fully fitted circa 5,500 square foot showroom premises the premises also benefit from a further circa 2,500 square feet of 1st floor accommodation that is currently being underutilised as office space and storage space. This additional 1st floor area would be ideal for usage as a “specialist item / line” showroom display area.
The Freehold is owned by the Vendor who is prepared to grant a lease for a term to be agreed at a realistic rent of only circa £25,000 per annum. The premises are fully alarmed and secure.

Other information

Expansion potential:

The current market for this business is growing and is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs. Being a supply only retailer allows the business to expand at an unrestricted rate and this could be simply achieved by adopting a more pro-active approach to sales and marketing.

Competition / Market:

The most effective form of advertising for this business is ‘word of mouth’ recommendation bearing testimony to the excellent reputation the business has earned over 35 years in this location. This business does little advertising which has in the past been limited to local directories and the local press. This business also has a well designed and easy to navigate web-site featuring a wide range of products and links to manufacturers online brochures. The existing web site could be marketed more aggressively and lends itself to promoting seasonal campaigns and offers. The current owners acknowledge that a more pro-active approach to marketing would generate substantial increases in turnover.

Support & training:

The Directors will assist fully with the hand-over of the business to ensure continuity of trade and profitability and stock at the time of completion will be offered at cost value.

Reasons for selling:

The directors now approaching retirement age have decided to take early retirement from their various business interests and concentrate solely on further developing their property portfolio