Internet based Manufacturer and Retailer of Swimwear For Sale

Business description

Established in 1999, at the start of the internet revolution, the company have found a true niche in the design, manufacture and retail of female swimwear to the UK market. By concentrating on swimwear and related products, it has given the company a distinctive edge and expertise in providing the finest product available at competitive prices. Swimming continues to be one of the nations favourite pastimes, with 28% of the population taking part on a regular basis.

The comprehensive range of swimwear which the company retails includes, maternity, tankini, bikini, competition, poolwear, thongs, sarongs, skirts and triathalon costumes. They also retail accessories for the beach including, hats, bags and creams. Production is now split 50/50 between their own factory and from the Far East, all from the companies own design and fit patterns.

The company has a database of over 6,000 satisfied customers, with many testimonials received. They also supply a number of swimming and triathalon clubs, who buy bulk purchases specially selected models in their club colours. An e-bay site is also buoyant with over 2,000 transactions made to date.

As with all internet business’s, customer service is paramount to the success of the company. They pride themselves on a three day delivery anywhere in the UK, and if required, can offer a next day service both with a seven day returns policy.

Equipment:

All equipment necessary to the production of swimwear is included in the sale price of the business. This includes sewing machines and a plotting machine.

Key Strengths:

The business retails swimwear on its website and offers their customers direct from the factory prices. Their extensive professional website displays the wide range of stocked lines in a simple fashion and has a, secure on-line payment and ordering system with a quick find procedure, accepting payment by major credit/debit cards. They are listed on Shop Safe.co.uk.

The products have been designed by skilled and experienced swimwear designers, who understand the need for a fabulous fit from their garments. A major factor in the success of the company has been that they supply from sizes 10 right through to size 30, with the majority of orders coming from the larger sizes. Many orders come from highly satisfied repeat customers.

Property information

Location:

The leasehold premises are circa 1,200 sq. ft. with a small office on a mezzanine floor with a workshop, machine room, and storage on the ground floor.

Rent is circa £6,000 per annum with rates of £1,000 per annum with a negotiable time scale.

Other information

Expansion potential:

Whilst the company makes good margins from its UK produced garments they make higher profits from swimwear produced in the Far East. There is the possibility to increase the amount of imported garments therefore increasing the profits.
The market for pool wear and competition wear is enormous, with no single company attacking this area. Growth in this sector could be achieved by simply advertising to all of the swimming clubs in the UK.

Competition / Market:

The company regularly advertises in Weight Watchers Magazine, but apart from that relies on word of mouth recommendation. They sometimes spend a little money on the website by key word recognition on Google and Yahoo.

Support & training:

The owner would be happy to help facilitate a smooth transfer of the business

Reasons for selling:

The owner is reaching retirement age.

Contact the seller