Internet Retailer Wholesaler Extreme Sports Affinity Products Business For Sale

Business description

This Company is a niche product Internet retailer and wholesaler using its web site, combined with extensive marketing, to sell goods to end users and smaller retailers. It uses the Internet to communicate with customers and with domestic and international suppliers. Its ability to cost effectively pursue an Internet marketing and sales strategy is one of its principal strengths. This strategy and expertise can be applied to a large number of other consumer goods sold into defined markets.

As a distributor, retailer, and wholesaler of extreme sports equipment, accessories, and apparel, the Company sells its products to participants throughout the U.S. and in many foreign countries and also to retail stores which serve this sports market on a local basis.

As a retailer of affinity products, the Company can grow by adding other affinity groups and products to its fire fighter and police foundation.

In 13 years, the Company has grown to over $8.5 million in annual sales with 28 employees buying, selling, and distributing over 6,000 items. The sports equipment is mostly mid to high-end items which it sells to participants from beginners to advanced. It has become the largest Internet based retailer for its target market.

The Company also has a proprietary, private label sports line marketed under its own brand with those items designed by the Company but manufactured by others, principally overseas.

In the next 5 years, the Company expects its Internet retail revenues to increase more rapidly than wholesale as it continues to increase its site conversion percentage. It also expects to enter new markets for other action sports and affinity products and through acquisitions of smaller niche e-commerce companies. With the support of a new corporate parent, this Company can accelerate its growth and can take greater advantage of its existing online expertise and presence.

Property information

Real Estate:

Lease

Premises details:

The offices and warehouse for this Company are located in a leased 40,000 square foot building in the Pacific Northwest. Approximately 10,000 sq ft of warehouse space is not currently used. The facility houses all management and administrative services, computer center, inventory storage, and order fulfillment operations.

Other information

Expansion potential:

Future growth opportunities include transferring the Company’s core Internet retail and wholesale knowledge to other sports and other products where immediate synergies and economies might be achieved. The Company also represents a particularly attractive growth opportunity for retailers who need to build an Internet presence.

Competition / Market:

Extreme sports competitors are retail stores mostly small with low merchandising knowledge. The targeted sport is a fragmented market with men who turned a hobby into a business. Most of the retailers are potential wholesale customers. The Company also competes with 3 web sites with a significant presence but has still become a dominant Internet supplier for its sport. The affinity products have little store or Internet competition. Those products are bought by the members and family of the affinity group and are not usually found in other gift stores.

Support & training:

The Company has an experienced management team, 7 key employees, and a total staff of 28. The owner will remain during a transition period. Some Internet sales experience would be helpful for a buyer but is not necessary for the continued success of the Company. This acquisition could be used to add an attractive Internet presence for a retail sales company.

Reasons for selling:

Realize a return on the owner's investment. Pursue other opportunities.

Trading hours:

Internet website sales 24/7. Business hours 8-5 five days a week.

Owner financing:

Owner financing is available. Please contact the seller for more information.

Furniture / Fixtures value:

$260,000 (included in the asking price)